Last updated on April 17, 2014 at 21:23 EDT

PR Newswire’s Business Technology Round-up, 4th December 2012

December 4, 2012

LONDON, December 4, 2012 /PRNewswire/ –

Re/Max relaunches website, 1-on-1 offers stay at home fitness and Carroll Media
launches new outdoor ad tracking service

Re/Max, a popular US based online real estate agency, has announced the relaunch of
its website
[http://www.prnewswire.com/news-releases/popular-remaxcom-offers-new-online-experience-181900731.html ]
, providing users with a whole range of innovative new features designed to
create a unique and intuitive online property purchasing platform.

The new site introduces an entirely new user interface, as well as the option for
users to create a property shopping list containing their favourite features. They can
then match their preferences to the Re/Max property database. Frequent site users can also
benefit from its innovative personalisation features, which create a bespoke homepage
depending on previous search patterns, as well as property suggestions and quick links.

According to CEO Margaret Kelly, “Remax.com uses state-of-the-art technologies and is
the most sophisticated technology tool we have ever released”. The company has already
managed to attract an impressive 4million unique visitors every month, and hopes to build
on that number with this new release.

1-on-1 Fitness Training, an innovative provider of personal training regimes, has
become one of the first fitness institutions in the US to harness the power of the
[http://www.prnewswire.com/news-releases/own-a-computer--exercise-from-anywhere-181900641.html ]
having started to provide personal training sessions via webcam.

The company has been providing fitness services for more than 20 years, but the rise
of free online services such as Skype and Apple’s FaceTime has revolutionised the
business, with the company’s trainers now able to offer complete fitness packages in the
comfort of a client’s own home. Clients can arrange a personal or group training session
using a laptop, desktop or mobile device, giving them the opportunity to take advantage of
a bespoke fitness regime without having to leave the house.

Carroll Media, a quality control company specialising in outdoor advertising systems,
has announced the launch of the “OutdoorAdTrak
[http://www.prnewswire.com/news-releases/carroll-media-develops-first-performance-system-for-outdoor-advertising-181900371.html ]
Posting Analysis
[http://www.prnewswire.com/news-releases/carroll-media-develops-first-performance-system-for-outdoor-advertising-181900371.html ]
” system, a program designed to track the efficiency
of outdoor advertising.

The new service provides businesses with the opportunity to measure the effectiveness
of their outdoor campaigns for the first time, providing detailed analysis of an ad’s
visibility, illumination and footfall attraction, giving companies the chance to plan
future campaigns more effectively. Carroll Media has touted the development as the next
step towards improving the accountability of outdoor advertising as a successful marketing
medium, in a way that has thus far been exclusive to TV, print and online campaigns.

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