Last updated on April 24, 2014 at 5:50 EDT

LG Slid into Red Bull Crashed Ice

December 4, 2012

LG paired its fiercest smartphone with Red Bull Crashed Ice in Niagara

TORONTO, Dec. 4, 2012 /CNW/ – While ice-hockey aces hurtled down the
track at the Niagara Falls stop of the Red Bull Crashed Ice World
Series, attendees also enjoyed screaming speeds off the track with the
newest LG smartphone, the LG Optimus G.

LG jumped on board as a sponsor for the Niagara Falls stop of the tour
from November 30 to December 1, 2012. The company brought the best
viewing screens, an opportunity for fans to check-out the Optimus G,
and integrated the device into the event as the ticket scanner for all
gated areas.

“Participating in Red Bull Crashed Ice was a natural fit for LG,” said
Mallika Kazim, director, brand marketing, LG Canada. “With its
quad-core processor and LTE functionality, the Optimus G is dynamic and
exciting, just like Crashed Ice.”

The LG Station was a mobile demonstration area housed in an LG-branded
pop-out trailer. It was located at the base of the track and offered
attendees the ability to experience all the Optimus G has to offer
through an interactive display. Approximately 40 000 event attendees
had a chance to get hands-on with the Optimus G.

About LG Optimus G

Along with speed and power, the Optimus G offers elegant design and a
host of innovative features including:

        --  QuickMemo - jot and save notes from any screen (e.g. phone
            numbers or directions)
        --  QSlide -use the video player and other applications
            simultaneously by adjusting the screen transparency
        --  Live Zooming - five times zoom on downloaded videos - see those
            little details more clearly
        --  Time Catch Shot - snap shots before and after the shutter is
            pressed to always catch the shot
        --  Dual Screen Dual Play - mirror media content from your phone to
            a TV screen and lets you use other apps at the same time

The LG Optimus G launched in November and is available through a wide
range of carriers and retailers across Canada.

Red Bull Crashed Ice combines hockey, boarder-cross and downhill skiing
in a high-velocity race to the bottom of a downhill ice track featuring
massive jumps, gaping drops and hairpin turns.

The tour stopped in Niagara Falls for the first-time with the finale
slated for Quebec City on March 16, 2013.

About LG Electronics Canada
The LG brand was established in Canada in 1995. The company is a global
leader in electronics, information and communications products, with
more than 117 operations around the world, and annual worldwide
revenues of more than US $49 billion. LG Canada is comprised of five
business units – Mobile Communications, Home Appliance, Home
Entertainment, Business Solutions and Commercial Air Conditioning. The
company has offices in Toronto and Vancouver. LG Canada is focused on
delivering award-winning products known for blending style and
technology. These innovative products include cell phones, flat screen
TVs, laptop computers and home appliances. For more information please
visit www.LG.com.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home
appliances. With 117 operations around the world, LG achieved global
sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised
of four business units – Home Entertainment, Mobile Communications,
Home Appliance, and Air Conditioning & Energy Solution – and is one of
the world’s leading producers of flat panel TVs, mobile devices, air
conditioners, washing machines and refrigerators. For more news and
information on LG Electronics, please visit www.LGnewsroom.com.

SOURCE LG Electronics Canada

Video with caption: “Video: LG paired its fiercest smartphone with Red Bull Crashed Ice in Niagara Falls”. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20121204_C6015_VIDEO_EN_21525.mp4&posterurl=http://photos.newswire.ca/images/20121204_C6015_PHOTO_EN_21525.jpg&clientName=LG%20Electronics%20Canada&caption=Video%3A%20LG%20paired%20its%20fiercest%20smartphone%20with%20Red%20Bull%20Crashed%20Ice%20in%20Niagara%20Falls&title=LG%20ELECTRONICS%20CANADA%20%2D%20LG%20Slid%20into%20Red%20Bull%20Crashed%20Ice&headline=LG%20Slid%20into%20Red%20Bull%20Crashed%20Ice

Source: PR Newswire