Trajectory Group LLC Study Uncovers What Chinese Consumers Really Want in an Automotive Telematics Service
Results indicate 85 percent of respondents include telematics in their vehicle purchasing decisions, and 75 percent would spend more for a vehicle with the right telematics services.
Chicago, IL; Shanghai, China (PRWEB) December 05, 2012
The Trajectory Group LLC, a strategic advisory, business development and marketing consulting services firm, has conducted a comprehensive study of 1000 car owners to identify attitudes and behaviors toward telematics services, smartphone vehicle-integration and behavior-based insurance telematics solutions among Chinese consumers.
The Telematics Services Survey uncovers Chinese consumers’ attitudes, awareness, preferences and purchasing behaviors of telematics devices and services, including entertainment, convenience, navigation, maintenance, safety, insurance, in-car apps and smartphone apps.
Chinese consumers report that telematics plays an important part in their vehicle purchasing decisions. The findings indicate more than 85 percent of respondents include telematics services into their purchasing decisions, while 75 percent of respondents would spend more for a vehicle with the right telematics services. Additionally, more than 60 percent of respondents indicated they would consider switching vehicle brands based on the telematics services offered.
Among 56 potential services tested, emergency services, Wi-Fi hotspots and traffic solutions rank among the most popular telematics services. The study also found that Chinese consumers prefer smartphone integration, such as running an app on their phone and displaying it on a screen inside their vehicle, to an in-vehicle only solution.
“There are several business models in the telematics industry today, and automotive OEMs and other telematics players are struggling to find the most effective and profitable model,” says Ralf Hug, president of the Trajectory Group. “China is one of the hottest automotive telematics markets, and the results of this study provide a personal look into the specific devices, services and price points that consumers are looking for. This information can help automotive OEMs and other telematics stakeholders develop solutions consumers want to consume and purchase.”
Hug will share more study results as well as additional insight into automotive telematics business trends, challenges and opportunities during his keynote presentation at the Telematics@China 2012 conference in Shanghai, China on December 6, 2012. He will discuss relevant business models, the challenges of monetizing telematics services, consumer willingness to pay subscription fees and the challenges of smartphone integration and embedded telematics programs.
For more information or to schedule an interview with Ralf Hug, contact him at media(at)trajectorygroup(dot)com.
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About Trajectory Group LLC
The Trajectory Group LLC is a strategic advisory, business development and marketing consulting services firm with deep expertise in the automotive telematics and infotainment space. The company helps clients stay on the trajectory of success by shaping compelling business models, attractive value propositions and winning business and marketing strategies. Visit http://www.trajectorygroup.com to learn more about Trajectory Group offerings and capabilities.
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