Chaco Recognized for Building an Interactive Community Through The Award-Winning Chaco-sphere
ROCKFORD, Mich., Dec. 13, 2012 /PRNewswire/ — Internet Retailer Magazine recently announced their list of Hot 100 E-Retailers of 2012, including Chacos.com in their competitive apparel and accessory category. The Hot List recognized Chacos.com for creating a highly interactive platform called the Chaco-sphere that connects Chaconians (fans of Chaco) and their love of the brand by featuring unique user-generated content, real-time social media posts, and product reviews. The site provides an opportunity for Chaconians to envision the adventure to be had by pulling user and brand generated content into individual product pages while shopping for footwear and accessories. Progressive level badges, “hero” image opportunities, product reviews, and adventure stories encourage follower participation in, and ownership of, the Chaco community.
Heralded by Internet Retailer, “Each of this year’s featured e-retailers goes the extra mile to provide the value that convinces a consumer to click the buy button. Apparel and accessories is, without question, the toughest category to get into on the Hot 100 because many retailers in the category pack their sites with features. We select e-commerce sites that have broken new ground in some way other e-retailers can learn from.”
According to Colin Butts, marketing manager for Chaco, “Chaconians develop a strong emotional connection with their Chacos and share that passion in the Chaco-sphere! Our fans are the force building Chaco, not just as a brand, but as a community of outdoor-minded adventurers who inspire each other. We’re grateful for our consumers’ involvement and delighted to be recognized for our unparalleled and interactive brand experience.”
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. What started as sandals for river guides has evolved into sandals, shoes, and boots that offer Chaco’s uncompromised support no matter where you roam. All Chaco footwear features the LUVSEAT(TM), a uniquely contoured platform that properly aligns and supports your foot and body to enable a lifetime of adventure. As a result, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Chaco is a part of Wolverine Worldwide’s Outdoor Group that also includes Merrell and Patagonia Footwear. Chaco, 9341 Courtland Drive NE, Rockford, Mich. 49351. Phone: (888) 637-7001; Fax: (800) 862- 6230. www.chacos.com, Facebook: Chacousa, Twitter: @Chacousa.