January 2, 2013
CTIA Wireless Association Announces Super Mobile Show For Fall 2014
Peter Suciu for redOrbit.com — Your Universe Online
Beginning September 2014 a new mega trade show will be added to the calendar as the CTIA — The Wireless Association announced on Wednesday that it has created the “super” mobile industry trade show. The debut show will be held September 9-11 in Las Vegas at the Sands Expo Convention Center, and will be dubbed “Super Mobility Week.”The purpose of this move is to consolidate the numerous CTIA and industry press events that are held throughout the year into a single North American event, while at the same time getting out of the way of competing events. The CTIA had previously held a consumer-oriented event in March, while a more business-focused show in the fall.
But as PCMag.com noted this week--as the U.S. mobile market has better aligned with the rest of the world, where handsets aren´t as specific to region--U.S. announcements have begun to occur at the Mobile World Congress event held in Spain each February. Moreover, mobile announcements continue at the annual International CES, which takes place at the beginning of January — with the 2013 International CES kicking off this upcoming Sunday.
As a result the March CTIA show had lost prominence, and for 2012 the organizers tried to move the event to May. At the same time the fall event, re-branded MobileCon, also failed to generate much buzz.
For 2013 the organizers will stick to last year´s schedule, and CTIA will continue to host both the CTIA 2013 and MobileCon 2013 separately, but at the same time looking to the future. These shows will reportedly incorporate super show programs as a springboard to the changes in 2014.
“The wireless industry is evolving rapidly and there is a need to have a show that centers on the entire global mobile ecosystem in a way that hasn't existed among the current shows, which is why CTIA 2014 will be unique,” said Rob Mesirow, CTIA vice president and show director. “The mobile revolution is positively affecting nearly every industry, such as M2M, connected home, media and advertising, money and global consumer electronics, and CTIA 2014 will serve as a worthy platform to showcase those companies and individuals that are leading this charge and will be a valuable resource for anyone wanting to be a part of this innovative industry.”
Mesirow added that the timing of the 2014 show should deliver the perfect stage for companies to debut mobile consumer products and services for the annual holiday buying season, something that had been missing by the lack of a significant fall show.
The CTIA has also promised to announce a variety of strategic partnerships that have the promise to expand the show offerings and opportunities with the vertical segment of the wireless industry. Already many companies that have been using CTIA´s current show schedule for major announcements have expressed interest in a fall show.
“As Sprint and the wireless industry are helping other sectors improve the way they do business and their customer relationships, we needed a trade show where we can showcase our offerings and capabilities, from consumer to healthcare to the connected home, at one place,” said Fared Adib, senior vice president of product development and operations, at Sprint. “CTIA 2014 will play a key role in our company's plans for announcing the latest innovative products and services.”