LG Begins Rollout Of Its 55-Inch OLED Televisions
January 2, 2013

LG Begins Rollout Of Its 55-Inch OLED Televisions

Michael Harper for redOrbit.com — Your Universe Online

The march of CES announcement pre-announcements continues as LG said today they will begin rolling out this month a TV they unveiled during last year´s Vegas event.

Both LG and Samsung unveiled their super-slim 55-inch OLED televisions during last year´s CES. Today´s announcement makes LG the first to bring such a television to market.

Beginning tomorrow, more than 1,400 Korean LG retail stores will begin taking orders for these televisions which are set to sell for $10,300 (11 million won in Korea). The Korean company has also said they´ll be making announcements about availability to other countries in the coming weeks. One can only assume they´ll be making such an announcement during their CES press conference next week in Vegas.

While televisions of this size are nothing new, LG´s new TV is the first to use such a large OLED panel, the world´s largest panel so far. OLED technology is often used in smaller, handheld devices such as smartphones and gaming devices. The small size and relative “bendiness” of these screens make them well suited for these smaller applications. The much larger 55-inch OLED screen works a bit differently than its smaller counterparts, however.

While the smaller panels use Low Temperature Poly Silicon (LTPS) to display the picture, the new LG 55-incher will use a technology called Oxide TFT. This tech replaces the Amorphous Silicon with cheaper oxide.

“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” explained LG´s Home Entertainment president and CEO Havis Kwon in a statement.

“Not since color TV was first introduced 60 years ago has there been a more transformational moment. When [HDTV] was first introduced 15 years ago, the public´s reaction was ℠wow!´ but when customers see our razor-thin OLED TV for the first time, they´re left speechless. That´s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology,” said Kwon.

LG claims their new TV weighs only 22 pounds and is only 0.16 inches thick. As with any other OLED screen, the blacks are often deeper and darker, allowing all other colors to appear more lively and vibrant. LG is also incorporating a White OLED to ensure fewer errors and a clearer High-Def image.

The company also claims their Four-Color Pixel system and Color Refiner will also work to deliver “greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before.”

The CES Team at redOrbit will be sure to bring you any further news from LG and all the rest from Las Vegas next week. Be sure to stay tuned for pictures, videos, and all the latest news from the CES showroom floor, beginning Monday, January 7th.