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Xirrus Partners with Relayware to Drive Global Sales Expansion

January 3, 2013

REDWOOD SHORES, Calif., Jan. 3, 2013 /PRNewswire/ — Relayware a global leader and provider of B2B collaboration and multi-channel communication solutions today announced that Xirrus, the leading provider of high performance wireless networks, has deployed Relayware to manage and optimize its global indirect sales channels. Relayware provides Xirrus with the ability to select, segment, recruit and onboard new candidates for their indirect sales channel, while automating training, enablement, motivation and performance management. The system facilitates collaboration with and across Xirrus’ channel network and provides the company with the means to communicate with intermediaries via a variety of mediums including email, portals, social media and mobile apps. Relayware will support Xirrus’ ambitions to build channel efficiency, effectiveness, competency and loyalty while enabling Xirrus themselves to service, support, manage, and optimize their entire channel operations from a single console.

Shane Buckley, CEO of Xirrus explained, “We are undergoing a global sales transformation, expanding into new markets, building on our successes and investing in growth. We believe that there is more to being a good business partner than simply offering high margins on sales. In implementing our strategy we were challenged with securing a comprehensive, powerful, single platform that would manage our indirect sales channel to the full. I am in no doubt that we have found it in Relayware. By deploying Relayware we are demonstrating a solid commitment to improving and maintaining the competency, motivation and collaborative selling power of our intermediaries.”

“Relayware knows the importance of enabling effective communication and collaboration with indirect sales channels and we understand the challenges faced by our customers in getting it right,” Mike Morgan, CEO of Relayware commented today. “Relayware’s technology platform and suite of collaboration, program automation and revenue performance management apps enable businesses to more effectively nurture high performance relationships with those companies who market, sell and provide support on their behalf. Here at Relayware, we listen to our customer needs, striving to meet them with excellence and innovation and we’re delighted that Xirrus has joined our rapidly growing community of customers.”

Relayware offered Xirrus a single solution for all their channel needs which integrated with their current Customer Relationship Management (CRM) solution Salesforce.com. With this single solution Relayware were able to overcome Xirrus’ software heterogeneity challenge, alongside creating additional tools to suit their specific requirements.

Relayware has also recently launched its’ 2012 Release and Relayware Mobile, both of which are available to new and existing customers. The mobile app, the first of its kind for both smartphones and tablets provides indirect sales channels with the information, training and the collaboration and communications tools they need whenever and wherever they need them. Relayware Mobile is downloadable from the Apple App Store and Google Play and the app can be fully styled to reflect individual company branding.

About Relayware
Relayware is a global provider of business to business collaboration and multi-channel communication solutions. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of revenue performance management and collaboration apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business’s own sales and marketing teams. Relayware not only improves communication, collaboration and productivity but delivers rapid and sustained revenue growth and improved profitability.

Karren Gurnhill
Head of Media Relations
+44 (0)1865 784920
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SOURCE Relayware


Source: PR Newswire