SocialFlow Becomes Part of the Facebook Preferred Marketing Developer (PMD) Program
NEW YORK, Jan. 3, 2013 /PRNewswire/ — SocialFlow, the leading social media marketing company that offers businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies, announced it has been added to Facebook’s Preferred Marketing Developers (PMD) program. SocialFlow offers a full suite of tools that provide real-time knowledge of activity and conversations in the social network, enabling clients to execute crucial marketing decisions at the moment it matters most. The company has qualified for a badge in the Ads category for its Crescendo, Attention Buying Platform that optimizes ad-targeting criteria against real-time conversations, allowing businesses and brands to take advantage of emerging opportunities to capture attention as interests and behaviors shift. The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.
Missy Godfrey, CEO, SocialFlow said, “We are very pleased to become one of the select group of Preferred Marketing Developers with a badge in the Ads category. Our inclusion in the PMD program underscores our commitment to helping clients optimize their ad targeting and creative in real time. We are proud to be part of this Facebook program that helps developers create products to improve the ease of use and effectiveness of social marketing.”
SocialFlow’s Crescendo, Attention Buying Platform uses proprietary technology to optimize interest targeting based on real-time conversations pulled from the social graph, rather than using traditional single-dimension demographic filters. With a one-stop integrated platform, Crescendo optimizes the acquisition of custom audiences, sponsored actions, sponsored stories, promoted posts, and mobile app installs all while tracking conversions and offering a full reporting compliment. Using Crescendo, clients achieve results through the automation of dynamic targeting over the length of their campaigns. This results in a high lift in brand awareness with lower cost per click, lower cost per Like, lower CPM, and the acquisition of audiences more likely to engage with a business’s products and services.
SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company’s social media strategy. In addition to its precision products, Cadence and Crescendo, SocialFlow also analyzes social signals and identifies for marketers where money should be spent on Promoted Tweets, promoted posts and sponsored stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.
Founded in 2009, SocialFlow is home to a world-class research team whose work has been featured in Reuters, New York Times the UK Guardian, Fast Company, Xinhua, the Huffington Post, MIT’s Technology Review, Nieman Journalism Lab, Business Insider, International Business Times, Salon and many others. Based in New York City, SocialFlow has helped numerous well-respected brands such as the Wall Street Journal, Pepsi, Burberry, Forbes, Walmart, Buzzfeed, and Human Rights Watch dramatically improve ROI and maximize clicks, conversions, Likes, Retweets, shares and engagement.
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