Last updated on April 19, 2014 at 21:20 EDT

Homes r Us Uses Capillary’s Customer Engagement Solutions to Drive Sales and Brand Loyalty

January 7, 2013

DUBAI, UAE, January 7, 2013 /PRNewswire/ –

Leading retailer in the Middle East discovers incremental business from

consumers and enhances their brand experience

Capillary Technologies [http://www.capillarytech.com ], a leading provider of
Intelligent Customer Engagement [http://www.capillarytech.com ][TM] software and services
announced that it has successfully helped Homes r Us, the renowned home furniture and
furnishings brand in the GCC, increase store sales and customer retention. In the last
year, Homes r Us has seen a 140% improvement in its registered customers base along with
30x Return on Investment (ROI) from targeted personalized consumer engagement campaigns,
powered by Capillary.

Being a mid-market focused retailer in a highly competitive segment, the company
identified a strategic requirement for consistent business growth – a flexible yet
comprehensive solution to identify, monitor and engage its loyal customer base, and
convert more walk-ins into loyal customers. Homes r Us deployed Capillary’s CRM and
Loyalty suite [http://www.capillarytech.com/solutions/ntouch ] across all its stores to
build brand affinity and manage customer relationships.

“We chose Capillary because it has the best value-for-money retail customer engagement
solution available in the market today. The people behind the technology are extremely
committed and result-driven, which they demonstrated through a highly successful pilot
process. Capillary’s CRM and bundled retail analytics
[http://www.capillarytech.com/solutions/analytics-campaign-management ] integrate
seamlessly with our POS, to capitalize on the company’s vision of extended customer
service and rewarding customers loyal to the brand “in the moment”. The company store
staff now has immediate access to accurate and intelligent information that allows them to
engage our customers better,” observes Srikanth Parthasarathy, Sr. V P Homes r Us. “Over
the past one year, Capillary has had a significant impact on the success of our marketing
endeavors and the delightful experience we deliver to our customers through these

Homes r Us uses Capillary for real-time customer data capture and personalized,
targeted engagement at the stores to manage latent realization of same-store sales
[http://www.capillarytech.com ] and loyalty growth opportunities. Customer engagement
processes have become more streamlined and ROI-driven, with real-time tapping of customer,
product and sales data to build an actionable and rich view of the customer. With
Capillary, Homes r Us has seen:

        - Exhaustive data capture across all customer segments
        - Rise in the Same Store Transactions Growth with customers embracing brand
        - Increase in repeat visits and sales from existing customers every month

“Homes r Us
[http://www.capillarytech.com/news-and-events/press-releases/homes-r-us-uses-capillary-customer-engagement-solutions-to-drive-sales-and-brand-loyalty ]
is a leading client for us in
the Middle East. We are extremely proud that our solutions are a value-add to their growth
and market leadership efforts,” remarks Vikas Tayal, Regional Head, Middle East and Africa
for Capillary. “The retail industry is one of the fastest growing and highly competitive
industries in the GCC with recent reports predicting it reaching USD 260 billion by 2016.
It is a key market for us and we have seen strong interest from many retail companies in
this region, especially from UAE, Bahrain, KSA and Kuwait for our services.” Capillary is
present strongly across the Middle East and Africa including UAE through a robust partner
and customer service channel for leading consumer facing businesses
[http://www.capillarytech.com ].

About Capillary Technologies

Capillary Technologies is a leading provider of cloud-based software solutions that
helps retailers to intelligently engage with customers through mobile, social and in-store
channels. Capillary’s cloud-based platform powers end-to-end customer engagement,
Clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000
stores bringing instant shopper gratification to over 50 million consumers across the
Middle East, South Africa, the South East Asia, Greater China, United Kingdom, India and
the United States. Capillary’s customers include industry leaders such as Pizza Hut, Puma,
VLCC, Marks & Spencer, Benetton, Store21, Nokia and Nike. The company is the recipient of
numerous awards and was most recently named to the Red Herring Global Top 100
[http://www.capillarytech.com/news-and-events/press-releases/capillary-technologies-wins-the-coveted-2012-red-herring-top-100-global ]
Companies of 2012. Capillary is backed by
prominent venture capital investors including Sequoia Capital, Norwest Venture Partners
and Qualcomm Ventures. Visit http://www.capillarytech.com for more details.

About Homes r Us

Established in 2003, as a one-stop store for stylish home concepts, Homes r Us is a
complete lifestyle destination showcasing a wide range of home furniture, furnishings and
accessories. With over 10,000 high-quality products, Homes r Us offers over 50 styles each
in Living, Dining and Bedroom concepts. Today, the brand caters to the lifestyle demands
of consumers across UAE, Qatar and Bahrain (known as ‘The Home Store’) and will soon
introduce multiple showrooms in Saudi Arabia and Oman besides additional stores within
existing markets.

For Media Queries

Abhishek Bajaj, Manager – Marketing Communications, press@capillarytech.com,

SOURCE Capillary Technologies

Source: PR Newswire