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CES 2013: Intel Makes Game Changing Move For Emerging Markets

January 7, 2013

Lee Rannals for redOrbit.com — Your Universe Online

Intel stepped up its game in the smartphone industry today with the announcement of the Atom processor Z2420 during a press conference at the 2013 International Consumer Electronics Show.

This new smartphone platform is aimed at emerging markets in developing countries, with Intel saying its goal is to offer great performance smartphones in markets that otherwise are unable to get this class of device.

Intel said the atom processor operates at 1.2 GHz, runs Android applications “very fast,” and works “fantastic” with Web browsers.

Intel’s Hyper-Threading Technology is the meat of the product that allows for Web pages to load faster and users to be able to switch between apps quicker and more seamlessly.

On the smartphone being shown off during the press conference, Intel showed how the Atom processor Z2420 is able to snap 8-megapixel pictures with a burst rate of 7 frames in a second.

The new smartphone platform features dual-sim card capabilities, a microSD card slot, FM radio and wireless streaming display technology.

Atom processor Z2420 is also able to bring 1080p full-length HD movies at 30 frames per second to the emerging market. This technology is truly a game changer for those developing countries who may not be able to widely afford some of the higher-end, more expensive smartphones.

The platform can also be utilized in tablets and ultra books, helping them to achieve greater than 3 weeks of standby battery life.

Manufacturers that will be utilizing this new piece of technology from Intel include Acer, Safaricom and Lava. Details about these future smartphones will be available later, Intel said, but we can rest assured with this new technology, consumers in the emerging markets will be happy with what they will be seeing in future smartphones.

The value smartphone platform isn’t the only big news Intel had at this year’s CES. Intel also announced the 4th generation Intel Core processor family. This processor features “true all-day battery life,” Intel said.

“The 4th generation Core processors are the first Intel chips built from the ground up with the Ultrabook in mind,” Kirk Skaugen, vice president and general manager of the PC Client Group at Intel, said while showing off devices at the conference. “We expect the tremendous advancements in lower-power Core processors, and the significant ramp of touch-based systems will lead to a significant new wave of convertible Ultrabooks and tablets that are thinner, lighter and, at the same time, have the performance required for more human-like interaction such as touch, voice and gesture controls.”

He showed a new form factor Ultrabook detachable reference design that converts into a 10mm tablet and can run on battery for up to 13 hours while docked.

Skaugen also introduced new adaptive AIO systems that have a battery built into the screen and can be picked up and moved. Adaptive AIOs are high-performance computers with large touch screens that can be used as a multi-user touch gaming system.

“Simply put, these devices will help bring “game night” back to its roots through shared experiences where families and friends gather around the system to interact, play and have fun,” Intel wrote in a statement.

Intel also announced it would be collaborating with Comcast to bring the XFINITY TV experience to multiple screens in the home by using Ultrabook devices. These devices allow any screen in the home to access live and on-demand entertainment and other premium content.

The company also said it would be working with Bouygues Telecom to bring customers in France the Bbox TV experience. With this device, consumers will be able to experience both live TV and video on demand anywhere on the network.

Intel will be displaying its latest products and devices here at CES, so check back with redOrbit for pictures and our hands-on experience with the devices.


Source: Lee Rannals for redOrbit.com – Your Universe Online