January 8, 2013
CES 2013: Sony 4K OLED TV And Video Distribution System Announced
Lee Rannals for redOrbit.com — Your Universe Online
While most companies are promoting for the "Ultra Definition" tag for their super high resolution televisions, Sony is pulling out its classic tricks, and sticking to its guns with the "4K" branding in its latest announcements.
Sony kicked off its event by adding to the growing list of ultra-definition televisions on Monday, announcing its 84-inch 4K TV for a mere $25,000.
Gigantic isn't the only screen size the 4K TVs would be available in, as the company also said it would be offering 55-inch and 65-inch versions of the televisions. Sony said the new televisions would have improved sound with "magnetic guild" speakers.
The Japanese company also grabbed everyone's attention with a prototype 4K OLED TV at 56-inches, which can be assumed that it won't see the light of day in the consumer market anytime soon. Like most of the amazing OLED products, they are merely eye-candy for the CES attendees for years to come.
Perhaps the most intriguing announcement made by Sony during the event was the launch of the world's first 4K video distribution service. This service offers native 4K movies from Sony Pictures, and other 4K content creators.
Sony said that it would be selling "4K mastered" Blu-ray discs this summer, which will essentially be the standard 1080p resolution but better looking. These discs will more-or-less be a marketing ploy to trick consumers into purchasing what they think is "4K" technology, but is actually just slightly better than what they already own.
"The Amazing Spider-Man" will be among the first titles to be available on the "remastered" Blu-ray discs. Using these discs with a Sony 4K Ultra HD LED TV will be the best way to get a close-but-no-cigar 4K picture quality experience.
As far as how to acquire the video distribution service, it has remained a bit of speculation. Sony was very vague during the press conference, but mentioned that the devices would be "loaned" with the purchase of one of their $25,000 televisions.
These "loaned" machines would include ten feature films and a gallery of short-videos. It is still unsure if men in black suits will be knocking on your door to ask for the "loaned" machines back, but what you can be sure of is that it´s an innovative thought to try and get 4K technology to the hands of the consumer willing to spend $25,000.