January 10, 2013
T-Mobile Rolls Out Contract-free Unlimited Nationwide 4G Data Plan
Derek Walter for redOrbit.com - Your Universe Online
T-Mobile made a splash at CES this week, as company CEO John Legere slammed his competitors, calling AT&T´s network “crap” in New York City and mocking Verizon for how it “covered those Dust Bowl states with LTE,” The Verge reported.
Despite the harsh words about LTE, Legere told the CES audience the company was planning to roll out its own LTE network to 120 million people by the end of the year.
“Simply put, consumers want their data to be blazing fast, without limits and without overages. With our new Unlimited Nationwide 4G Data plan, that´s exactly what we´re giving them, and for the first time, we´re offering it without an annual contract. Other carriers want to lock customers in; we´re going to earn our customers´ business with an amazing 4G experience every day,” chief marketing officer Mike Sievert said in a statement.
As T-Mobile has struggled with ways to compete with AT&T and Verizon, it has sought to distinguish itself from the two major carriers. The new plans are the latest efforts as it seeks to rebrand itself as the “uncarrier,” a term that company executives used often during the CES presentation.
T-Mobile also has the challenge of being the only major U.S. carrier without the iPhone. Users can, however, use an unlocked iPhone if they so choose.
Another move is the addition of 4G Connect, which enables hardware manufacturers to integrate access to T-Mobile´s network into their laptops, ultrabooks and tablets.