Trellie Solves Unique Needs Of Women With Fashionable Technology Accessory
KANSAS CITY, Kan., Jan. 10, 2013 /PRNewswire/ — More than 80 percent of women carry their phones in their purse and over 50 percent of them miss calls on a daily basis because they can’t hear it ring. Some even keep the mobile phones on vibrate. There are certain people in women’s lives that they wouldn’t want to miss a call from including family, caregiver for children or elderly parents. Trellie was created and designed to provide a solution for this widespread problem.
Trellie is designed for women, especially moms, who have unique needs and currently there are very few companies who have developed solutions to help. Men tend to carry their phone in their pocket or on their belt loop so they can hear or feel the phone ring, so this is a problem unique to women.
“Missing a call from a doctor, school or caregiver can wreak havoc on a family,” says Claude Aldridge, Co-Founder of Trellie. “We talked to hundreds of men and women who had similar reactions: Guilt-ridden moms who hated disappointing loved ones; frustrated men who couldn’t reach their spouse or girlfriend; and worried adults who were concerned about the ability to reach aging parents.”
Based on in-depth consumer research, the company set out to create a solution. “We wanted to create a solution that was functional as well as fashionable,” said Co-Founder Jason Reid. “Our goal was to ensure busy, hard-working moms had piece of mind knowing they would never miss an important call again.”
The company created an ultra-simple device which notifies the user of an incoming call and if they missed call on their mobile phone through bright flashing LED lights. The patent-pending accessory can be attached on the outside of virtually any handbag.
Trellie launches today on Kickstarter and hopes to gain invaluable feedback from potential customers and raise additional funding for a national launch in the second quarter this year. The product will initially be available in two colors, Platinum Silver or Brushed Gold. There will be a special limited edition ‘Trellie Red’ available only during the Kickstarter campaign.
The Trellie device will work with any cell phone carrier, any phone that has Bluetooth technology and will retail for $49.99. This is a one-time charge as no subscription service will be required. The simple two-step set-up can be done on your own and it runs on two standard, replaceable “AAA” batteries.
Come visit Trellie at the Consumer Electronic Show and take the Trellie challenge. We will be located in the Technocel Booth 36266 in the South Hall. For more information about Trellie or to purchase after Trellie’s Kickstarter campaign concludes, please visit Trellie.com.
Founded in 2012 and is based in Kansas City, K.S., Trellie’s mission is to ensure you are better connected to those who depend on you. Available for purchase in 2013, the ultra-simple Trellie device, worn as a fashion accessory, will notify the user of incoming or missed calls. For more information, visit Trellie.com.