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Magic xpi Integration Platform Honored as 2013 CIO Choice for Enterprise Application Integration Software

January 13, 2013

OR YEHUDA, Israel, January 14, 2013 /PRNewswire/ –

Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that its Magic xpi Integration Platform
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] has received
the CIO Choice 2013 Honor [http://cio-choice.in ] and Recognition Title for Enterprise
Application Integration Software
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ]. The highly
competitive CIO Choice program recognizes worldwide vendors that use innovative technology
to deliver competitive advantages and enable business growth.

CIO Choice [http://cio-choice.in ] is India’s largest CIO survey of products, services
and solutions where winners are picked by more than 100 CIOs. Voting is conducted via an
independent advisory panel of eminent CIOs along with an independent pan-India survey of
CIOs and Information and Communications Technology (ICT) decision makers across industry
verticals in association with KPMG, the CIO Choice 2013 Knowledge Partner. CIO Choice 2013
ICT Vendor Honorees were announced at the 1st Annual Red Carpet Night Reception held on
January 11, 2013 at The Lalit Hotel in Mumbai.

“We are pleased to recognize Magic xpi
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] as the CIO’s
preferred choice for enterprise application integration platforms based on product
performance, customer satisfaction and customer service,” said Anoop Mathur, President of
Centre of Recognition and Excellence at CIO Choice. “CIO Choice offers the CIO community
an authentic aid to finding and considering the most preferred and stable products,
services and solutions. Because it is ‘By the CIO and for the CIO’ it’s a recognition and
validation that CIOs trust,” added Mathur.

“We are excited that India’s CIOs recognize the unique capabilities and value of our
Magic xpi application integration offering, including easy-to-use, highly productive
code-free integration and large library of optimized and certified connectors for leading
back-end enterprise systems. For example business can use Magic xpi for easy SAP to
Salesforce integration, JD Edwards integration as well as for integration with many other
enterprise systems including IBM, Lotus Notes, and Microsoft,” states Nitin Bhosle,
General Manager, Magic India Pvt. Ltd.

About Centre of Recognition & Excellence – CIO CHOICE 2013

CIO CHOICE is uniquely positioned to recognize and honor products, services and
solutions on the back of stated preferences of CIOs and ICT decision makers and to help
marketers create a positive brand positioning for their products, services and/ or
solutions by being the CIOs preferred choice.

About Magic Software Enterprises

Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

        For more information, visit http://cio-choice.in
        Contact: Anoop Mathur, President
        Centre of Recognition & Excellence
        anoop@cio-choice.in
        Tel: +91-22-4225 6500

        Press Contacts:
        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd


Source: PR Newswire