Last updated on April 18, 2014 at 21:21 EDT

Vserv.mobi Launches Revolutionary AudiencePro Platform; Signs up Airtel as First Telco Partner

January 14, 2013

MUMBAI, India, January 14, 2013 /PRNewswire/ –

Vserv.mobi, a leading global mobile advertising network, today announced
[http://blog.vserv.mobi/vserv-mobi-launches-revolutionary-audiencepro-platform-airtel-is-our-first-telco-partner ]
the launch of AudiencePro [http://vserv.mobi/audiencepro ], a
first-of-its kind platform that presents a game changing opportunity for the entire mobile
ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This
launch makes Vserv.mobi the first Mobile Ad Network in the world to roll out an offering
that combines its scale & audience, with Telcos, to offer unprecedented audience targeting
opportunities to advertisers.

http://photos.prnewswire.com/prnh/20120725/546333 )

http://photos.prnewswire.com/prnh/20130111/588484 )

The AudiencePro platform allows advertisers targeting based on demographics, spending
power, network usage, location, content relevance & device specific data, to reach the
right audience. The AudiencePro platform will allow advertisers to reach mobile
subscribers with highly relevant ads, displayed on multiple inventory sources across the
Vserv.mobi network, including 20,000+ Apps powered by its innovative AppWrapper
[http://vserv.mobi/dev ] technology, thus enabling targeted advertising at a massive scale
like never before. The platform will support all creative formats including rich media
formats such as Full Screen Ads, Video and HTLM5 interactive ads.

This launch also announces the first Telco partnership as Vserv signs up with Airtel,
the world’s third largest telecom operator by subscriber base. Speaking on the occasion,
Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “The AudiencePro is the World’s first
platform that brings together the power of Mobile Ad Networks with credible user data from
Telcos, to enable unprecedented levels of audience targeting for advertisers. After the
revolutionary AppWrapper monetization platform, this is our second game changing
technology that will unlock tremendous value across the entire mobile ecosystem. Given our
understanding & presence across emerging markets, we are already working towards rolling
out the AudiencePro platform with partners across the globe.”

Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile
Advertising sphere in line with its goal of becoming the #1 Mobile Ad Network across
emerging markets. Their pioneering technology AppWrapper, powers One Click App
Monetization for 20,000+ Apps across platforms. AppWrapper is the World’s Simplest App
Monetization – it enables premium advertising & innovative pricing models on any app,
without coding, in just one click. The AppWrapper platform now includes the power to
enable premium AudiencePro ads in the same One Click approach. Vserv.mobi is also the
winner of the MMA Smarties 2012 award for “Media Company of the Year” and the Red Herring
Top 100 Award.

Binay Tiwari, +91-22-29275128, press@vserv.mobi




SOURCE Vserv.mobi

Source: PR Newswire