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Last updated on April 24, 2014 at 0:18 EDT

Ingenuity Digital Conduct Successful Penguin Recovery for Client

January 16, 2013

LONDON, January 16, 2013 /PRNewswire/ –

– Ingenuity Digital has been successful in recovering lost traffic and rankings for
sites affected by Google Penguin and manual penalties.

Ingenuity Digital is delighted to announce their recent success in helping affected
clients recover from Google Penguin and manual penalties. Following the recent Penguin 3
update, Ingenuity Digital has seen an increase in webmasters seeking advice on how they
can recover from certain algorithmic changes or manual penalties.

The first Penguin algorithmic update occurred on April 24th, with a refresh appearing
in May. In a bid to prevent sites with spammy back link profiles from performing well in
the search rankings, Google introduced Penguin to target web spammers. Affected sites with
poor link profiles saw drops in rankings and traffic that proved difficult to recover from
without sufficient knowledge of why they had been targeted.

Many webmasters sought the help and advice of trusted SEO specialists and digital
marketing experts, like Ingenuity Digital, to recover their traffic and rankings.
Ingenuity Digital is committed to helping sites affected by Panda, Penguin updates and
manual penalties. After a leading jewellery retailer was hit by Penguin, Ingenuity Digital
conducted an in-depth analysis of their site and took appropriate action to recover lost
traffic and rankings.

Ingenuity Digital offers a comprehensive recovery service for sites affected by
algorithmic changes and manual penalties. Ingenuity Digital identifies damaging directory
links built by previous companies and advise the removal of poor quality back links. By
strengthening the branded back-link profile and using specialist software to identify
over-optimisation, Ingenuity Digital can help make sites more Google-friendly through a
range of on-site changes.

Ingenuity Digital found a huge dip in traffic on April 24th and then a spike on
October 5th when looking at the jewellery retailer’s Google Analytics graph. In addition
to the drop in traffic, this particular site suffered ranking drops for key phrases.
Following the Penguin 3 update on Friday, Ingenuity Digital announced a pre-Penguin
rankings return. As a result, Ingenuity Digital expects the site to return to its
pre-Penguin traffic levels over the coming weeks.

Ingenuity Digital would like to stress that manual penalties are not to be confused
with Penguin algorithmic updates. A manual penalty will be the result of Google directly
penalising a site should they detect unnatural links.

A prominent online pharmaceutical retailer found they had been hit with a manual
penalty. After seeing a drop in their traffic and rankings, Ingenuity Digital began an
extensive site cleanup to get the site back into Google’s good books. When sites receive a
manual penalty, they must ensure their site complies with Google’s Webmaster Guidelines
before submitting their site for reconsideration. Ingenuity Digital developed a link
pruning strategy, advised the client on removing site-wide links and conducted a back-link
cleanup of links deemed unnatural before submitting the site for reconsideration with
Google. Following a thorough back-link profile cleanup, Ingenuity Digital successfully
managed to revoke the manual penalty against the site.

ABOUT INGENUITY DIGITAL -

Ingenuity Digital is one of the UK’s leading internet marketing companies, providing
international SEO services to help brands increase their online presence throughout the
world. Using a combination of dedicated link builders, highly experienced in-house
journalists and social media experts, Ingenuity Digital is dedicated to building brands
online and helping companies drive targeted traffic to their sites and turn traffic into
customers.

        CONTACT

        Ingenuity Digital
        17th Floor
        Heron Tower
        110 Bishopsgate
        London
        EC2N 4AY
        Tel: +44(0)845-555-50-42
        kira.lauber-stracey@wmg.uk.com

http://www.ingenuitydigital.co.uk

SOURCE Ingenuity Digital


Source: PR Newswire