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Ready for Takeoff: Cisco’s Cloud Strategy

January 17, 2013

NEW YORK, January 17, 2013 /PRNewswire/ –

As competition in cloud storage applications become more popular, Cisco is eyeing the
personal cloud to be part of its successful business portfolio.

One of NASDAQ’s best performers, Cisco Systems, Inc. (NASDAQ: CSCO) [Full Research
Report [http://www.nationaltradersassociation.org/r/full_research_report/b150_CSCO ]][1]
is considering the development of a personal cloud storage to offer in the global market.
With new companies competing with Cisco in various areas of the communication network
business, Cisco recently introduced “Videoscape Unity,” a video services delivery platform
that is designed to redefine video entertainment.

This new platform boasts of an intuitive and synchronized multiscreen video screening
that allows the consumers to play back their favorite shows and programs. Through a
multiscreen cloud digital video recorder (DVR), consumers can access their records on any
screen – no matter where they are.

The Sky’s the Limit

In a study conducted by Forrester Research, the number of Americans who are subscribed
to personal cloud is expected to increase by 400%, equating to 196 million people over the
next five years. The report showed that 97 million of the expected personal cloud
subscribers are willing to pay for cloud services.

With Cisco’s beyond industry average performance in the Q4 of 2012 and the opening of
2013, adding personal cloud storage in their existing portfolio may significantly ramp up
the company’s daily trading volume of 29.5 million, as of this writing. Analysts and
investors are obviously bullish about the company as they see more developments in its
impressive portfolio.

In related news, Cisco announced its partnership with AT&T Digital Life to produce an
all-digital, wireless-based home security and automation service that has been certified
by Underwriters Laboratories. This first-of-its-kind security program can be accessed by
homeowners through their smartphones or tablets. According to reports, Cisco is targeting
eight markets in the U.S. in the first quarter of 2013, and as much as 50 more markets,
thereafter.

Google Positioning into the Industry

Keeping an eye on the industry, Cisco needs to worry about Google’s latest move to
sell Motorola Home cable set-top box to Arris Group. This business deal is seen to be a
forming alliance between Google and Arris, as Google holds a 7.85% stake already.

William Blair and R.W. Baird both upgraded Cisco to “outperform” from “market perform”
and “neutral” status as its shares gained 1.66 percent, trading at $20.82 on Monday. Cisco
is again on the green today as it closed at $20.98 per share with a market cap of $111.39
billion. The company recovered with an advance of 38% increase from its decline during the
Q3 of 2012.

Reference Links:

[1] The Full Research Report on Cisco Systems, Inc. – including full detailed
breakdown, analyst ratings and price targets – is available to download free of charge at:
[http://www.nationaltradersassociation.org/r/entire_report/b150_CSCO]

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SOURCE National Traders Association


Source: PR Newswire