Nokia, Google, Experian and Salesforce to speak at TFM&A 2013 Keynote Programme

LONDON, January 18, 2013 /PRNewswire/ –

TFM&A (Technology for Marketing & Advertising) has announced a host of heavyweight
speakers from some of the world’s most prominent brands to headline its Keynote programme
at the upcoming show on 26th-27th February at Earls Court 2 in London.

Now in its thirteenth year, TFM&A is the UK’s largest and longest running
multi-channel event for the marketing, media and advertising industry, and the Keynote
Theatre sponsored by Experian Marketing Services, will see senior-level speakers sharing
first-hand insight into their thoughts for the future and trends set to shape the
marketing landscape.

Kara Hiscox, Event Manager, TFM&A, explained:

“This exciting Keynote line-up has been built around the issues and ideas raised at
our Advisory Panel meeting towards the end of last year. The marketing scope is becoming
wider each year and our Panel believe that not only digital but also direct marketing lies
at the heart of this revolution. As such, our Keynote speakers will reflect this by
informing marketers on what this means for their business.”

Tuesday 26th February

Richard Robinson, Director at Google, will be kicking off proceedings on day one with
an exploration into The Future of Digital and how marketers must adapt to the changing
nature of the digital platform. With digital now being virtually everywhere, Robinson will
identify what’s in store for marketers and how their strategies must evolve in order to
succeed in this new era.

Staying on the topic of digital, VP of Digital Marketing & CRM at mobile giant Nokia,
Chris Schaumann will examine the evolution of the industry as a result of digital
advancements in his presentation Digital Marketing Transformation: Embracing this new
Digital Reality to provide insights around the latest marketing trends. Schaumann’s
presentation is a must-attend for marketers wanting to gain insight into the successful
approach taken by Nokia in successfully embracing this new digital reality.

Day one will also feature two panel debates, the first of which will see senior
representatives from Oracle, SAP UKI, Beyond Philosophy and MyCustomer.com, exploring the
implications for businesses following recent shifts in CRM strategies.

The second debate, featuring the TFM&A Advisory Panel
[http://www.t-f-m.co.uk/page.cfm/Link=609/t=m/goSection=46_120 ], will address the crucial
role of Direct Marketing in the current marketing revolution and whether the fundamentals
have changed in light of the continuously evolving range of marketing channels now used by
marketers.

Wednesday 27th February

Day two will feature The Omni-Channel Big Bang: Engaging the connected customer in
2013, which will be presented by Colin Grieves, Director of Propositions and Strategy at
Experian Marketing Services. Using recent examples, Grieves will analyse the changing
relationship between the marketer and consumer and how expectations have matured from
multi-channel strategies to a more personalised approach.

Luca Benini, Managing Director at Salesforce, will be looking into The Evolution of
the Marketer. In this case study driven presentation, Luca will walk delegates through six
principles which allow marketers to embrace the social fast lane and keep up with the
rapidly changing nature of the industry.

Justine Arthur, Head of Communications and Campaigns at BT and Brett Willis, Head of
Digital at Westhill Communications will present in the final Keynote session, How
technology is shaping the relationship between B2B marketers and their agencies. In a
world where increasing marketing responsibilities are managed in-house, Arthur and Willis
will explore how to get the most out of the new relationship that technology creates
between the marketer and agency.

TFM&A will take place alongside Online Advertising & Affiliate (OA&A) and
International Direct Marketing Expo (IDMX), offering a truly integrated, multi-channel
experience for the UK’s largest gathering of advertising and marketing professionals. And
fittingly, the Keynote programme reflects the huge breadth of content that visitors can
look forward to at the show.

For more information on the keynote programme, please visit:
http://www.t-f-m.co.uk/keynotes and to register for free entry, please visit

http://www.t-f-m.co.uk/register.

About UBM Live (organiser of TFM&A, OA&A and IDMX)

UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products, promote their
brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A,
Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions,
conferences, awards programs, publications, websites and training and certification
programs are an integral part of the marketing plans of companies across more than 20
industry sectors.

SOURCE Technology For Marketing & Advertising (TFM&A)