Siri’s Personality To Become More Distinct And Recognizable
January 18, 2013

Siri May Be Getting Even Sassier According To Apple Job Posting

Michael Harper for — Your Universe Online

During the era of Jobs, Apple took enormous pride in their smoky thick shroud of secrecy, shutting down blogs which wrote about future products and sending San Francisco PD to search for missing iPhone prototypes. Apple´s current CEO Tim Cook has said he plans to “double down” on secrecy, yet so far this seems like an empty promise. For all the secrecy which surrounds Apple, there is still one way in which Apple watchers can divine what the company will do next — their job postings.

According to a recent posting, Apple plans to “refresh and refine” Siri, the iPhone´s eerily insightful and delightfully cheeky built-in AI assistant. This should come as no surprise.

The job posting was discovered by the fine folks at 9 to 5 Mac, but has since been removed. Apparently, Apple had been looking for a joke writer for Siri, listing the position as “Siri Writer/Editor.” Perhaps they should put in a call to Tim Allen. He seems to be doing a lot of work these days.

"We're looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant," read the job posting, when it was still available. "Siri's known for 'her' wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment."

The “ideal candidate” would also be responsible for punching up Siri´s dialogue and even adding new responses to match her new, upcoming functionality. All told, the Apple team says it plans to continue making Siri a “distinct, recognizable character.”

This new Siri writer doesn´t need to be able to code circles around Apple´s best programmers. All that´s required is some experience working with engineers and some knowledge of the tools and practices involved. This perspective candidate will have to be a clever wordsmith, of course, preferably multi-lingual and with some translation experience to boot.

It could be interesting to speculate about what jokes Siri will be telling in the future. After all, her responses have gotten her into trouble a couple of times before, angering pro-choice activists as well as mothers who don´t want their young sons hearing a particular “F” word. Siri will point you to the closest escort service if you tell her you´re feeling amorous and will get a cab when you tell her you´re too drunk to drive. No matter how drunk you get, she will always spurn your advances, reminding you that marriage is not a part of her End Users Licensing Agreement. “¦ Oh Siri, you tease.

It should come as no surprise that Apple is improving Siri. They did so in iOS 6, equipping her with the smarts needed to buy movie tickets, look up sports scores and even work with other apps — such as Fandango and Yelp — in order to deliver more fine-tuned search results.

That Apple wants to make Siri even more witty also shouldn´t come as a surprise. This isn´t Google we´re talking about, the company which wants us all to speak to monolithic robots in short, preset phrases.

Perhaps we´ll see the work of this new writer/editor in iOS 7 in 2013?