January 19, 2013
Statistics Show That Reports Of Instagram’s Demise Have Been Greatly Exaggerated
redOrbit Staff & Wire Reports - Your Universe Online
“Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told Mike Isaac of AllThingsD. “With many of the product and internationalization improvements we´ve made, we´ve been excited to see these efforts resonate with users globally.”
“An intense backlash immediately ensued as celebrities and other members threatened to delete their accounts. The offending language was eventually removed, but some reports suggested that as much as 25 percent of the app's daily users had jumped ship. A gander at the company's Web traffic told a completely different story.”
In fact, AllThingsD and the Huffington Post report that the social media website´s traffic had actually increased by 10-percent between December and January.
Why the discrepancy in statistics? Betsy Isaacson of the Huffington Post reports that media outlets reporting the decrease in users cited daily active users statistics, while Instagram themselves referenced monthly active users, a far more stable statistic for trend analysis. She and Isaac also suggested that the holiday season could have played a role in the drop in users — a phenomenon experienced by many such websites around Christmas.
“In the wake of the controversy, many members of the tech media and photography and artist communities swore off using Instagram going forward, feeling violated by the potential monetization of their personal images,” Isaac said. “But according to Instagram´s post on Thursday, that hasn´t stopped overall interest in using the service.”