Instagram By The Numbers
January 19, 2013

Statistics Show That Reports Of Instagram’s Demise Have Been Greatly Exaggerated

redOrbit Staff & Wire Reports - Your Universe Online

Popular photo sharing website Instagram eased concerns that they were losing members following controversial privacy policy changes last month, revealing on Thursday that they had 90 million monthly active users, various media outlets have reported.

Those millions of users upload more than 40 million images every day, USA Today reporter Dan Molina said. Furthermore, those pictures receive an estimated 8,500 likes and 1,000 comments every second, according to statistics provided by the service for the first time this week.

“Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told Mike Isaac of AllThingsD. “With many of the product and internationalization improvements we´ve made, we´ve been excited to see these efforts resonate with users globally.”

The statistics shows that Instagram has “fully recovered” from planned changes to their privacy policy, which included “language that suggested that it would sell user photos,” CNET´s Jennifer Van Grove said.

“An intense backlash immediately ensued as celebrities and other members threatened to delete their accounts. The offending language was eventually removed, but some reports suggested that as much as 25 percent of the app's daily users had jumped ship. A gander at the company's Web traffic told a completely different story.”

In fact, AllThingsD and the Huffington Post report that the social media website´s traffic had actually increased by 10-percent between December and January.

Why the discrepancy in statistics? Betsy Isaacson of the Huffington Post reports that media outlets reporting the decrease in users cited daily active users statistics, while Instagram themselves referenced monthly active users, a far more stable statistic for trend analysis. She and Isaac also suggested that the holiday season could have played a role in the drop in users — a phenomenon experienced by many such websites around Christmas.

“In the wake of the controversy, many members of the tech media and photography and artist communities swore off using Instagram going forward, feeling violated by the potential monetization of their personal images,” Isaac said. “But according to Instagram´s post on Thursday, that hasn´t stopped overall interest in using the service.”