January 22, 2013
iPhone Tops The Charts In The US And Japan, Android Wins Everywhere Else
Michael Harper for redOrbit.com — Your Universe Online
As the season of upcoming iPhone speculation begins to slowly find a proper gait, one rumor has already emerged as more-or-less accepted. Proponents of the “Cheap iPhone” rumor claim that while America may still have a love affair with the iPhone, other countries – developing countries – are looking towards cheaper Android handsets. Therefore, those would-be smartphone buyers making their decisions solely on price are more likely to pick a competing handset, or so say the “Cheap iPhone” people.
Today, Kantar Worldpanel ComTech has released new data which is sure to add some gun powder to these claims, offering some cold-hard numbers to back up their beliefs.
According to Kantar´s numbers, Apple continues to be a market leader in the US with iPhone accounting for 51.2% of the market share during a 12-week period which ended on December 23. This number shows continued growth over Android in the US, as Apple scored 44.9% of market share in the same time period last year. Android remained mostly flat, taking 44.2% of market share in the same time period last year, and 44.8% in 2011.
Not only is Apple in the lead in the US, Kantar analyst Mary-Ann Parlato also claims that 36% of American iPhone sales last year came from users who had decided to switch platforms.
“While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011," Parlato told Apple Insider.
There´s only one other place in the world where iPhone beats Android: Japan. There, iPhone took 66.2% of the market in the 12 week period which ended on December 23, leaving Android with 31.9% and RIM, Windows and the rest with fractions left to squabble over.
Yet, while iOS appears to have a pretty good hold on Japan and the US, Kantar´s numbers suggest the rest of the world relies on Android.
In Great Britain, for instance, 54.4% of smartphones sold in the same 12-week period ran Google´s Android, leaving only 32.4% to Apple and the scraps to RIM and Windows. Germany is even stronger Android territory, scoring 66.6% of the market share. Apple limped away with only 24.7%, a modest increase over 23.8% over the same time period in 2011.
Italy also prefers the Green Monster, with Google taking 51.8% of the market share and Apple taking only 24.9%. Here, Apple saw a not insignificant gain over 20% last year. RIM, on the other hand, saw their market share cut directly in half year-over-year in Italy– 4.8% to 2.4%– according to Kantar´s numbers.
Finally, no amount of glistening white stores and flowery language helped iPhone defeat Android in urban China, according to this data set. In its first year there, iPhone only managed to take 21.9% of the market, soundly trounced by Android´s 72.5%.
Elsewhere in the Great Smartphone War, the Kantar data suggests that while Android and iOS are busy duking it out for first place all over the world, Windows Phone is gaining some modest ground, particularly in Europe. In Britain and Italy, for example, Windows Phone earned a 5.9% and 13.9% market share, respectively. Last year they only had 2.2% and 2.8% market share, respectively.