January 23, 2013
BlackBerry Enterprise Service 10 Arrives In Advance Of New Handsets And OS
Enid Burns for redOrbit.com — Your Universe Online
Research in Motion (RIM) hasn´t even made it official yet; and the unveiling of the new BlackBerry 10 operating system and handset won´t be out until next week, but this week RIM released its BlackBerry Enterprise Service 10 software. This new mobile device management software will allow businesses to manage a fleet of BlackBerry 10 devices, and is reportedly a key component of any potential success of RIM´s upcoming BlackBerry 10 handsets.
In addition to the timing of its release, what is also unique about BlackBerry Enterprise Service is that it is designed to run on rival devices including those on iOS or Android operating systems.
This new software service from RIM “supports our existing line of devices, BlackBerry PlayBook tablets and soon to be released BlackBerry 10 smartphones,” Pete Devenyi, senior vice president of enterprise software at RIM, told ZDNet on Wednesday.
The device management system, known as BES 10, is now available to government agencies and corporate clients, and will offer support for both corporate- and employee-owned devices, while providing a single platform to manage BlackBerry, Android and iOS handsets.
The new BlackBerry 10 is RIM´s latest update to its once popular line of smartphones, which have lost market share to the Android and iOS platforms in recent years. RIM has re-engineered its new line to include touchscreen along with keyboard devices to help lure back consumers.
RIM´s primary advantage has long been seen as the strong security features that BlackBerry devices offer, and while many of its major clients have stuck with the OS for this reason it has yet to be determined if this will be enough for BB10 to win back that lost market share. At present RIM maintains that it could/should be enough, especially for security conscious IT managers.
“We definitely anticipate that (enterprise) customers will be making the switch to BB10 rapidly,” Peter Devenyi, RIM´s senior head of enterprise software told Reuters, as he described the feedback from government agencies and business community.
So far both BES 10 and the BlackBerry 10 handsets have secured Federal Information Processing Standard FIPS.L 140-2 certification, which remains a coveted U.S. government security clearance that will allow government agencies to deploy the new devices to employees as soon as they are available.
The BlackBerry 10 platform could also be welcomed by IT managers as a “bring-your-own-device (BYOD)”, as work and personal information can be kept separate on the device. IT departments can take advantage of this BlackBerry Balance technology, as it can allow managers to ensure that the device is secure without effecting private pictures, music and emails — even if a company decides to wipe corporate content from the device.
It is not clear at this point if the BlackBerry Balance technology will be available for Android and iOS devices at some point, but this could be a way to get some consumers to consider making the switch, if only to keep their personal information private.
The BlackBerry 10 operating system and hardware will officially launch on January 30.