Pop Secret and OkCupid Improve the Movie Date in Time for Valentine’s Day
NEW YORK, Jan. 24, 2013 /PRNewswire/ — Pop Secret and OkCupid announced a partnership today that will help people find Valentine’s Day dates in a whole new way: by matching people according to the movies they like.
“Movie Match” allows users on OkCupid to find a new set of matches on the dating site based on movie compatibility. The results are calculated through a series of movie questions interspersed with existing OkCupid match questions. The movie matches show up on a separate match page.
“A person’s preferences in movies and entertainment say a lot about their personality,” said Meghan Beresford, Creative Strategist at OkCupid. “Our data has long shown that someone’s feelings about horror movies are a good predictor for compatibility.”
The partnership is part of Pop Secret Labs, a year-long initiative created by advertising agency Deutsch LA to improve home movie watching with digital apps and other projects. “Popcorn and movies are the perfect match,” says Andy Allcock, Director of Marketing at Pop Secret. “Pop Secret wants to bring back the magic and excitement of the movie experience at home.”
In addition to the new movie match questions, the collaboration includes a Movie Date Sweepstakes that allows one member and his or her date to fly to New York City for an ultimate movie date experience, with a stay at The Plaza and a visit to the Nitehawk Cinema in Brooklyn.
There will be singles mixer events held in cities across the U.S – Los Angeles, San Francisco, New York, Boston and Chicago, all sponsored by Pop Secret.
Diamond Foods is an innovative packaged food company focused on building and energizing brands including Kettle Brand® Chips, Emerald® snack nuts, Pop Secret® popcorn and Diamond of California® nuts. Diamond’s products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information visit our corporate web site: www.diamondfoods.com.
OkCupid is one of the fastest growing and largest dating products in the US. Known for its highly analytical matching algorithms and insightful blog, OkTrends, OkCupid uses math to get people dates. On a given day at OkCupid: a million singles login to the site, do ten million searches, and send two million messages. Follow us on Twitter at @okcupid.
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