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Last updated on April 18, 2014 at 15:29 EDT

NIKKOR Celebrates its 80th Anniversary

January 29, 2013

DUBAI, January 29, 2013 /PRNewswire/ –

Nikon Corporation celebrates the 80th anniversary of the launch of its NIKKOR
photographic lenses this year

In commemoration of NIKKOR’s 80th anniversary, Nikon hopes to strengthen and increase
awareness of the historic and reliable NIKKOR brand with various promotions in 2013. The
first step toward achieving this objective is the creation of a NIKKOR 80th anniversary
logo that will be used in Nikon product brochures, advertisements, and various other forms
of communication. The anniversary logo will embody NIKKOR’s image of taking the lead in
every age based on optical technologies developed over its long history.

NIKKOR’s history began in 1932 with Nikon’s (then Nippon Kogaku K.K.) registration of
the NIKKOR trademark, soon followed in 1933 with the first shipment of Aero-Nikkor aerial
photographic lenses. Since then, Nikon has continued to develop lenses for both film and
digital cameras. Always loaded with cutting edge optical technologies of the times, NIKKOR
has grown to be a brand known for high-performance lenses.

In 1959, Nikon (then Nippon Kogaku K.K.) released its first SLR camera, the Nikon F as
well as its first lens for Nikon SLR cameras, the NIKKOR-S Auto 5cm f/2. The Nikon F
mount, adopted for the Nikon F, continues to be the mount used in the latest Nikon
digital-SLR cameras. In addition, with the release of the new Nikon 1 series of advanced
cameras with interchangeable lenses incorporating the new 1 mount, Nikon has steadily
released dedicated 1 mount lenses developed with optical technologies cultivated over the
years, advanced technologies, and offering the superior image quality users have come to
expect since 2011. As a result, total production of NIKKOR lenses for cameras with
interchangeable lenses reached 75 million in November 2012.

NIKKOR lenses are not limited to use by cameras with interchangeable lenses but are
also integrated into Nikon’s COOLPIX series of compact digital cameras. Thus, NIKKOR
lenses have been well received by a broad range of users, from entry-level to professional
photographers. Nikon’s lineup of lenses for cameras with interchangeable lenses currently
consists of more than 80 types of lenses, including fisheye lenses, ultra wide-angle
lenses, super-telephoto lenses, zoom lenses, micro lenses, PC-E lenses, and 1 NIKKOR
lenses for advanced cameras with interchangeable lenses. Nikon will continue to develop
high-quality NIKKOR lenses that attract a wide variety of photographers.

        - The NIKKOR brand

NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding
“r”-a common practice in the naming of photographic lenses at the time the name was
established-to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original
name used when the company was established.

The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was
the world’s first lens to incorporate aspherical lens elements. The Ultra Micro-Nikkor
105mm f/2.8, released in 1962, served as the template for projection lenses employed in
Nikon IC steppers and scanners that currently boast some of the highest resolutions in the
world. What’s more, NIKKOR lenses for the latest SLR cameras utilize a number of
cutting-edge technologies that originated with the development of IC steppers and
scanners, including Nano Crystal Coat, which virtually eliminates internal lens element
reflections across a broad range of wavelengths.

From initial design to final packaging, production and quality is controlled in
accordance with Nikon’s strict standards. The superior quality of NIKKOR lenses that
respond to the needs of users is ensured with the highest quality designs and
manufacturing, as well as very strict quality inspections.

SOURCE Nikon


Source: PR Newswire