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Canadian families empowered by technology as lives grow increasingly complex

January 29, 2013

New Ipsos Reid study finds that modern technology enables busy parents
to keep their families organized and connected

TORONTO, Jan. 29, 2013 /CNW/ – The lines between home and work are
blurring. With busy lives and packed schedules, Canadian families need
a way to manage “one life”. They want to be able to work where, how and
when they want – on their terms. According to an Ipsos Reid study
released today, 70 per cent of Canadian parents depend on technology to
keep their families connected, while 78 per cent believe that
technology allows their families to stay better organized.

This survey, commissioned by Microsoft Canada, found that Canadians
believe their lives have grown more complex over the past three years,
and as a result, are utilizing new technology such as smartphones and
cloud services to connect with family members on-the-go and stay on top
of their hectic schedules.

“As life becomes more demanding, and families more complex we are
increasingly using technology to keep in touch with family and friends
and keep up with what can often seem like a steady barrage of
appointments, activities and commitments “  says Nora Spinks, CEO of
The Vanier Institute. “All generations seem to be embracing
smartphones, wireless Internet and tech solutions in order to stay
connected, stay organized, cope with emergencies and manage the
unpredictable.”

Canadians are also using technology to limit stress and simplify their
lives as 55 per cent of survey respondents agreed that families have
more complex needs when it comes to communicating with loved ones,
sharing memories, or organizing busy schedules than they did just three
years ago.

As a parent of two children, I understand how difficult it can be to
juggle work and family,” says Max Long, President, Microsoft Canada. 
“I also have close relatives in the UK and Norway, so keeping connected
is important to me. With the new Microsoft Office 365 Home Premium
‘cloud’ service, we’ve completely reinvented Office to work from
virtually anywhere on Windows-based tablets, Windows Phones, PCs as
well as Macs. From managing schedules on Outlook and checking off a
grocery list in OneNote, to organizing photos on SkyDrive and making
Skype calls with far-away family members, parents are going to love the
simplicity Office 365 brings to their lives.”

Released to market today, Microsoft Office 365 Home Premium will make the everyday more manageable for the modern Canadian family.
While in the past Office was installed on a family computer or laptop,
the new Office 365 service is powered by the cloud, so the entire
family can now bring documents, personal settings – and even the Office
applications themselves – with them wherever they go.

Available on a one-year subscription, Office 365 Home Premium includes
the most complete set of Office applications (Word, Excel, PowerPoint,
OneNote, Outlook, Publisher, and Access), 20 GB of SkyDrive cloud
storage (in additional to the 7GB already available), and one hour of
free Skype world calling minutes per month.

With Canadian families becoming increasingly comfortable with all types
of technology, Microsoft’s new cloud service may be arriving at the
perfect time. According to the same Ipsos Reid study, three quarters of
families now download music, movies and/or games from the Internet,
while 91 per cent of parents share pictures, photos and video via
e-mail.

In addition, 84 per cent of parents said they sit down with family
members to view family memories on a computer, tablet, or phone in
order to create digital photo albums or scrapbooks, and four out of
every five parents believe that technology allows their family to stay
better connected.   

To help meet the evolving needs of Canadians, the Microsoft store in
Canada will be offering courses where families can learn to fully
utilize the new Office 365 Home Premium, which is now available for
$99.00 ERP for a one-year subscription. University and College students
can also purchase Office 365 University for only $79.00 ERP for a
four-year subscription.

Visit the new Office.com for more information, to manage your
subscription, to find beautifully designed document templates, and to
get support for the new Office. Purchase Office 365 Home Premium today
online at Office.com, the Microsoft store or at top Canadian retailers.

ABOUT MICROSOFT

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
software, services and solutions that help people and businesses
realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please
visit the Microsoft News Center at http://www.microsoft.ca/news. Web links, telephone numbers and titles were correct at time of
publication, but may have changed. For additional assistance,
journalists and analysts may contact Microsoft’s Rapid Response Team or
other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

ABOUT IPSOS REID:

Ipsos Reid is Canada’s market intelligence leader and the country’s
leading provider of public opinion research. With operations in eight
cities, Ipsos Reid employs more than 600 research professionals and
support staff in Canada. The company has the biggest network of
telephone call centres in Canada, as well as the largest pre-recruited
household and on-line panels. Ipsos Reid’s Canadian marketing research
and public affairs practices are staffed with seasoned research
consultants with extensive industry-specific backgrounds, offering the
premier suite of research vehicles in Canada–all of which provide
clients with actionable and relevant information. Ipsos Reid is an
Ipsos company, a leading global survey-based market research group. To
learn more, visit www.ipsos.ca

SOURCE Microsoft Canada Co.

Image with caption: “Canadian parents rely on technology to help raise their families. Do you? (CNW Group/Microsoft Canada Co.)”. Image available at: http://photos.newswire.ca/images/download/20130129_C9362_PHOTO_EN_23091.jpg


Source: PR Newswire