January 29, 2013
Apple Officially And Quietly Releases 128 GB iPad
Michael Harper for redOrbit.com — Your Universe Online
It seems like only yesterday we were questioning if Apple could release a 128 GB iPad sometime this year, marking the first time the company has ever released an iOS device in this size. This morning, Apple pulled a fast one on us all, announcing this very device not in a flashy press event, but by way of statement on their web site.According to Apple, this new super-sized 128 GB iPad is simply a 4th generation iPad with Retina screen, only with twice the storage. Just as the rumors predicted yesterday, the new 128 GB iPad will be available in Wi-Fi and Wi-Fi + Cellular options for $799 and $929. Like the iPads to go before it, the new 128 GB iPad will be available in black and white and will be available online February 5th and at authorized retail resellers.
“With more than 120 million iPads sold, it´s clear that customers around the world love their iPads, and every day they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” exclaims Phil Schiller, Apple´s senior vice president of worldwide marketing in the early morning press statement.
“With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”
Apple spends the rest of the press release touting the iPad as an increasingly important tool in a myriad of different businesses, thereby explaining why they´ve decided to offer such a large capacity iPad.
For years, or at least since the iPad has been a thing, many have wondered if Apple would release a “pro” version of the iPad, sometimes referred to as the “iPad HD.”
Before the Retina iPad debuted last year, these rumors held that such a “pro” tablet would ship with a better screen, more RAM and more memory. Now, with this announcement, Apple has essentially delivered such a tablet. While the 128 GB will almost certainly have the same 1 GB of RAM, having twice the storage can certainly be helpful to those who are depending more and more on their tablets rather than their desktops or laptops.
It´s also worth mentioning that this iPad gets dangerously close to the low-end MacBook Air, available with 4GB of RAM and only 64 GB of flash storage for $999. Tim Cook even mentioned potential cannibalization in last week´s now infamous quarterly earnings call.
“In terms of cannibalization and how we think about this: I see cannibalization as a huge opportunity for us. One, our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it, and so we never fear it,” said Cook, according to Macworld.
“On iPad in particular, we have the mother of all opportunities here“¦ if somebody buys an iPad mini or an iPad, and it´s their first Apple product, we have great experience through the years of knowing that when somebody buys their first Apple product, that a percentage of these people wind up buying another type of Apple product.”
Looks like we can count this as one more rumor which, though it arrived only one day before the actual announcement, still held great truth. Now we only have to wait and see if the next iPad will be redesigned to look like an iPad mini and if the iPad mini will ship with a Retina screen.