Interactive Financial Marketing Group and Get Auto® Partner to Expand Dominion Performance Network
Expanded collaboration will deliver integrated inventory, finance lead solutions for auto dealers
Richmond, VA and Norfolk, VA (PRWEB) February 06, 2013
Interactive Financial Marketing Group (IFMG), a division of Dominion Enterprises, today announced it has joined with its sister company, Get Auto®, to provide dealers with extended marketing reach via the Dominion Performance Network (DPN).
This new partnership represents a step toward a more collaborative delivery of inventory and finance leads to automotive dealers — products that have historically been purchased separately.
In addition, bringing together IFMG and Get Auto will generate more real-time access to qualified car buyers by expanding the series of sites and platforms DPN uses to generate interest for its dealer partners. Auto dealers looking for more finance customers will be able to make the most of their unique inventory by using it to generate car loan applications in their area. Consumers will gain the opportunity to inquire about financing as they complete their vehicle search.
“Dominion dealers will now be able to leverage our core domain names to expand their reach in their local markets,” said Tom Feary, general manager of IFMG. “We’re excited to be working with Get Auto to develop the next generation of automotive sales leads for car dealers.”
“This partnership represents a great step toward a unified marketing approach for dealers,” said Owen Griffin, general manager of DPN. “We´re looking forward to introducing additional innovative products under the DPN brand in the coming months.”
IFMG and Get Auto invite auto dealers to visit them under the Dominion Performance Network banner at booth 1008 at the NADA Convention and Expo, Feb 8-11, 2013 in Orlando to find out more.
About Interactive Financial Marketing Group:
Interactive Financial Marketing Group (IFMG) is a pioneer in lead generation for the automotive industry. Since its inception in 1989, IFMG has helped auto dealers and finance companies connect with consumers ready to purchase a vehicle with financing. A division of Dominion Enterprises, IFMG has developed a family of brands that includes hundreds of the most recognized Internet addresses such as Carloan.com, Autoloan.com, and vanity phone numbers like 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®.
For more company information, contact IFMG at 800-222-8374 or visit http://www.interactivefmg.com. For more information about IFMG products and services for auto dealers, visit http://www.carloanco.com.
About GET AUTO®
Get Auto ® connects serious car buyers to their next vehicles. With user-friendly search tools, consumers can find millions of nationwide dealership vehicles updated daily. On GetAuto.com, car buyers can now virtually visit dealerships — anytime day or night.
Get Auto ® is proud to be part of Dominion Performance Network. Dominion Performance Network provides automotive dealers with a unique, proprietary lead generation program by collaborating with a network of national, consumer-branded sites. For more information, please visit http://www.getauto.com. Automotive dealers interested in becoming a Featured Dealer should visit http://www.dpnleads.com.
Get Auto ® is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deal industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 45 market leading websites and millions of For Rent®, Employment Guide® and travel guide magazines distributed across the U.S. For more information, visit DominionEnterprises.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/2/prweb10312681.htm