February 7, 2013
Apple iTunes Store Makes History: 25 Billion Song Downloads
Michael Harper for redOrbit.com — Your Universe Online
Phillip LÃ¼pke from Germany probably had no idea that he was about to help make Apple history when he downloaded the song “Monkey Drums” (Goksel Vancin Remix) by Chase Buch from iTunes recently. As the fates would have it, this song, consisting mostly of a never-ending throbbing bass drum, was the 25 billionth song download on Apple´s online music store.It´s not as if they have any real competition as of yet, but this milestone once again marks Apple as the world´s Number 1 music retailer in the world. For playing his part in this momentous occasion, LÃ¼pke will receive what may very well be a lifetime´s supply of free music from iTunes by way of a $13,525 gift card, good for more than 1,300 albums at $9.99 a piece or more than 13,600 individual tracks at .99 cents apiece.
Of course, it wouldn´t be a proper Apple announcement or milestone without a statement from a member of Apple´s top brass.
Eddy Cue has the pleasure for today´s announcement, saying: “We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world.”
“Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible,” he added.
Apple also persuaded the guitarist and lead vocalist of popular folk/bar-sing along outfit The Lumineers to give a quote, singing the praises of iTunes.
“In a lot of ways, iTunes has leveled the playing field for musicians. Whether you´re unsigned, indie, major, whatever–it´s the place most people go to buy digital music,” said Wesley Shultz of The Lumineers.
Mr. Cue also made a point to mention that these were “unique” app downloads, and not multiple downloads when iPhone users upgrade to the latest handset or when these customers also pick up a new iPad or iPod Touch and re-download their favorite apps. Even more outstanding, half of these 40 billion App downloads happened in 2012 alone.
According to Tech Crunch, iTunes music downloads understandably took a turn upwards around the same time the first iPhone and iPod Touch were released in 2007. Now, users could download tracks directly to their device rather than wait till they got home, download the music, then sync it to their iPod. The iTunes store saw another increase in July 2011 and another in July 2012.
Tech Crunch also estimated that 25 billion songs is enough for every person in the world to have downloaded at least 3 songs a piece. At this rate, iTunes has delivered some 7 million songs a day over the last 9 years.
In order to help you get in the mood for the upcoming Valentine´s Day holiday, iTunes is also offering up some popular love songs from artists such as Aerosmith, Jason Mraz, and Poison for only .69 cents.