Finally, Digital Consumer Insight Moves Out of the Virtual Shopping World and into the Real Shopping World
Partnership between StreetLight Data and AirSage delivers consumer movement and behavior data to brick-and-mortar enterprises.
San Franciso, CA (PRWEB) February 07, 2013
Brick-and-mortar business analysis and decisions just got easier and smarter thanks to a partnership between StreetLight Data – next generation geospatial business intelligence, and AirSage – a world leader in capturing and analyzing anonymous mobility data. The partnership integrates a version of AirSage´s population movement data into StreetLight´s InSight product suite. The combination delivers unparalleled insight into patterns of consumer movements in retail and commercial environments and is expected to shift how brick-and-mortar retail decisions are made.
StreetLight´s propretiary RouteScience data engine transforms disparate location-based data into actionable insights about demographic trends and the movement of populations in the real world. StreetLight uses sophisticated data processing techniques and advanced statistical analysis to deliver its analytics to the in-store retail ecosystem.
“AirSage is a strong leader in collecting and analyzing anonymous data from cellular networks and we like to work with the industry´s best,” said StreetLight CEO Laura Schewel. “Combining AirSage data with our InSight solution will allow us to begin closing the analytics gap that exists between in-store and on-line retail.”
AirSage uses proprietary technology to harness anonymous signaling data from mobile devices. The data can then be used to analyze and model the location, movement and flow of commuters traveling on roadways planes, trains and more.
“Brick-and-mortar companies have been waiting for technology to evolve and deliver consumer insights that have previously only been available to online businesses,” said Cy Smith, Founder and CEO at AirSage. “This solution offers accurate and affordable data and analysis that can literally change how retailers and commercial enterprises do business.”
About StreetLight Data
StreetLight Data delivers next-generation geospatial business intelligence to support critical decisions and improve return on investment in marketing, site selection, and city planning. StreetLight´s dynamic, empirical, site and road specific analytics provide new insights into how people commute, shop and travel in the real world. StreetLight’s InSight product suite is powered by the company´s proprietary RouteScience technology. To learn more, visit: http://www.streetlightdata.com.
AirSage, a world leader in analyzing anonymous wireless signaling data, has teamed up with two major nationwide wireless carriers to turn integrated cellular activity into meaningful local, regional and national data. The most accurate and up-to-the-minute population and location patterns, with robust historical data, means that when you need to reach people, help them or build for them, you have a map to follow. For more information, please visit http://www.airsage.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/2/prweb10407066.htm