Quantcast
Last updated on April 17, 2014 at 12:55 EDT

Zomato, South Asia’s Largest Restaurant and Nightlife Guide, Enters the European Market with London

February 11, 2013

LONDON, February 11, 2013 /PRNewswire/ –

Zomato, South Asia’s largest restaurant and night-life guide has made its way to
London, launching its London section both on the web (http://zomato.com/london
[http://zomato.com/london_ ]) and mobile (for iOS and Android for now). Headquartered in
New Delhi, Zomato entered the Middle East market in 2012 with the launch of its Dubai
section in September 2012 and has quickly expanded to Abu Dhabi and Sharjah in the UAE,
and Colombo in Sri Lanka and now Doha in Qatar. Continuing its aggressive international
expansion, Zomato has now entered Europe with London as its first market.

Zomato.com provides in-depth information on over 16,000 restaurants in the Greater
London area, making it the most extensive restaurant discovery platform in London for
anyone looking to dine out, get food delivered or order take-away. Zomato’s strength is
the information it provides on the restaurants – such as scanned menus, photos, mapped
coordinates, and transit access. A new feature on the website, Dish Search, will also lets
users in London find restaurants serving their favorite dish from over 800,000 unique
dishes served by the restaurants on Zomato London. On mobile, Zomato’s location aware
applications suggest the best restaurants around the user location. All of Zomato’s
features – menus, photos, mapped coordinates, ratings and reviews are available and fully
supported on the mobile apps.

Zomato is now over four years old and gets over 10 million users every month who use
the platform to discover the best places to eat around them. Deepinder Goyal and Pankaj
Chaddah founded Zomato in July 2008 for restaurants in New Delhi. Since then, Zomato has
expanded its services to 19 cities in India, United Kingdom, UAE, Qatar and Sri Lanka
covering over 73,000 restaurants. Zomato plans to further expand its reach into
continental Europe, Middle East, South America and South East Asia in 2013.

Deepinder Goyal, Founder and CEO of Zomato, said, “London is a very mature market due
to high Internet and smartphone penetration among users accessing local information. When
it comes to local coverage of restaurants, we feel that there is a huge need for Zomato’s
rich and comprehensive restaurant information. Our goal is to provide users in London with
accurate and in-depth information about the restaurants around them before they make their
decisions on where or what to eat. We are very excited to bring our product here and are
expecting a great response from the bustling city of London! In our opinion, a better
product always wins, and it will be interesting to see how we fare against established
players like Yelp and Qype in London.”

Deepinder’s latest blog talks more about the competitive landscape in London and also
about the way forward for the company. You can access it at

http://www.zomato.com/blog/zomato-is-now-in-london.

Contact: naina@zomato.com

SOURCE Zomato.com


Source: PR Newswire