Epom Enterprise Ad Server Making Possible To Run Private Exchanges
Epom has today announced new management functionality which allows running private exchange ad networks based on the Epom Enterprise Ad Server.
(PRWEB) February 21, 2013
Epom, the international ad serving and ad management solutions provider, has today announced new management functionality which allows running private exchange ad networks based on the Epom Enterprise Ad Server. Previously it was possible to run only blind networks. However, with growing popularity of private ad exchanges Epom accomplished this option.
This upgrade to the user interface significantly simplifies the operations process and increases transparency due to an organized working process and the possibility to create inventory packaging. Therefore, the Epom Enterprise Ad Server for networks and private exchanges enable publishers and demand partners to select lucrative buyers and make more profit from every transaction by using the most appropriate ad campaign for their web sites. The ability to command higher CPMs is one of the main advantages; publishers don´t have to pay a cut of each impression to third party networks.
“There are plenty of enterprise solutions for ad networks aimed to create liquidity; however they are not focused on creating and maintain premium value. The main goal for Epom is to help the publishers to get the best value for their inventory. Naturally, complex business deals need an advanced solution to manage cost effectiveness and automation to have a possibility to analyze workflow”. – said Anton Ruin, CEO at Epom.
“We are aimed to develop a fully transparent marketplace to reduce the work that is paper-based and still going on over the phone since it can cause loss of information. That is why we are working now on bidding module for private exchanges. Epom enterprise solution for networks and private exchanges is a perfect place for our users to work and manage deals. ”
There are some more improvements that are expected in the next few months. The ability for publishers and advertisers to track history to analyze ad campaigns is one of them. Masking feature will be available for advertisers in the nearest future as well. It allows switching publishers by using their ID code.
Established in 2010, Epom is an international company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com/
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