AdaptiveMobile Protects More than One-Half of US Mobile Users
BARCELONA, Mobile World Congress, February 25, 2013 /PRNewswire/ –
Rapid adoption of 4G devices and high data use fuel mobile security
leader’s growth in the region
AdaptiveMobile, the world leader in mobile security, now protects more than 137
million US smartphone users, which equals more than half of all smartphone users in the
country. U.S. smartphone users are facing threats that are compound and cross-border,
and include malware, viruses, SMS spam, and attacks on applications and mobile social
media. The Company made the announcement at the start of Mobile World Congress, where it
is hosting a panel on ‘Protecting the Borderless Network’ with speakers including Verizon,
PCCW and Syniverse.
AdaptiveMobile credits its rise in the United States to a number of factors, including
its deep understanding of the carrier market, the rapid adoption of smartphones in the
United States, an increase in spam in the US market due to the low cost to text, and a
fast-growing rate of mobile application adoption and use.
At the base of AdaptiveMobile’s growth in the United States is its history of working
closely with the carriers to identify and prevent threats. Since 2003, AdaptiveMobile has
provided a security continuum that has grown to encompass a diverse number of phone and
device types as well as expanded to meet Net Neutrality laws that make filtering content
on a granular level a necessity.
The United States has also experienced a marked increase in mobile spam, due in part
to offering some of the lowest rates in the world for unlimited texting. US carriers have
needed to be on the forefront of filtering text message spam, or risk dissatisfied
customers and having their network traffic blocked by foreign operators.
Finally, the United States is among the world leaders in mobile application adoption
and use. Analytics firm Flurry
[http://www.emarketer.com/Article/Time-Spent-With-Mobile-Apps-Rivals-TV/1009533 ] estimates
that the average US smartphone user spends 127 minutes a day on applications, and the
security weaknesses for many of these programs is well-documented. For the carrier,
security weaknesses in Android application stores that do not have thorough security
screenings, as well as malware that targets all operating systems to charge fees can
result in excessive customer care calls. Whether the customer calls to complain about
unexplained charges or strange device behavior, the results are usually the same with the
carrier absorbing the charges to keep the customer satisfied. AdaptiveMobile helps the
carriers identify and deflect the malware before it reaches the consumer level.
“The United States is a land of innovation for smartphones and the world leader in
mobile data usage,” says Brian Collins, CEO, AdaptiveMobile. “To sustain this growth,
subscribers need to feel they are safe from all known threats regardless of device type,
operating system, application use, or network bearer. The AdaptiveMobile company mission
is to ensure this innovation and growth can continue by making the carriers as secure as
they can be.”
AdaptiveMobile is the world leader in mobile security, enabling trusted networks for
the world’s largest operator groups and protecting one in six subscribers globally.
AdaptiveMobile provides Operators with the most comprehensive network-based security
solutions enabling them to protect their consumer and enterprise customers against the
growing threat of mobile abuse. http://www.adaptivemobile.com
1. This number from mobiThinking refers to the 256 million 3G and 4G smartphone and
other device users in the United States, tallied in 2012.