Advanced Management of Eye-catching QR Codes® and NFC Tags
BARCELONA, Spain, February 25, 2013 /PRNewswire/ –
mobiLead is pleased to announce the new release of its QR Code(R) and NFC cloud-based
Tag Management Platform – a disruptive platform as a service (PaaS) that allows consumer
goods companies to effectively manage upwards of billions of individual information tags
that connect their products to online services using optical (QR Code(R), QR+(TM)) and
radio frequency identification (NFC) technologies.
QR Codes(R) and NFC tags are two convenient shortcuts to the mobile Internet. Both
technologies eliminate the need to type a URL on a mobile device to reach a mobile
website. All that’s needed instead is a quick scan of a QR Code(R) or a tap over an NFC
tag. While a QR Code(R) only requires a camera and specific software, NFC tags need
dedicated hardware in order to be read. To be conveniently read by the largest number of
end users, mobiLead thus believes that tomorrow’s Internet of Things tags will combine
both optical and radio based identification, encapsulating both QR Code(R) and NFC
In August 2011, mobiLead released the QR+(TM) technology – a real breakthrough in the
QR Code(R) industry, that supports creation of billions of unique, highly graphical ISO
compliant QR Codes(R). Now used by leading companies including Konica Minolta, the QR+(TM)
technology and its easily recognizable branded QR Codes(R) boost end users’ incentive to
scan or tap the tag.
It is mobiLead’s vision that QR Codes(R), QR+(TM) and NFC tags are poised to become
the ubiquitous low cost links between physical consumer goods and the mobile Internet.
mobiLead believes that all mobile Web applications will greatly benefit from the company’s
intuitive, easily recognizable, branded tags.
Since 2008, mobiLead develops and operates its exclusive QR Code(R) and NFC
cloud-based Tag Management Platform that makes connecting upwards of billions of
individual consumer goods to online services cost effective and secure.
The QR+(TM) solution enables the creation of large series of highly graphical QR
Codes(R). The innovative and patent published technology supports merging of a regular QR
Code(R) with any image, picture or logo into a highly graphical ISO/IEC 18004 compliant
code to be read by any QR Code(R) reader.
mobiLead at Mobile World Congress
From the 25th to the 28th of February 2013, in partnership with Ubifrance, Isra Cards
and NXP, mobiLead will showcase its technology at Mobile World Congress in Barcelona, Hall
5, French Pavilion.
http://mobilead.fr/pub/media [http://mobilead.fr/pub/media_ ]
Media Contact: Laurent Tonnelier, mobiLead, +33(0)146461338, firstname.lastname@example.org