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Last updated on April 19, 2014 at 1:20 EDT

Sandvine predicts World Cup 2014 enthusiasts need defense against bill shock

February 26, 2013

Audio and video streaming account for 28% of roaming data on tier-1
European mobile network

BARCELONA, Spain, Feb. 26, 2013 /CNW/ – Sandvine, (TSX:SVC; AIM:SAND) a leading provider of intelligent broadband
network solutions for fixed and mobile operators, today announced that
audio and video streaming account for 28-percent of roaming data as
observed on a tier-1 European mobile network. Given the growing
popularity of streamed sporting events such as the 2012 Olympics,
Sandvine predicts World Cup 2014 in Brazil will be the most streamed
event in history and without necessary roaming plans or notifications
in place; it may also lead to the most widespread case of bill shock to
date.

Bill shock is a negative reaction to unexpected charges on mobile phone
bills and can be mitigated by communications service provider (CSP)
efforts to educate and inform customers.  Typical roaming charges are
accrued based on data usage and can quickly add up.  For example, a
3-minute YouTube video uses approximately 10MB of data which would cost
a subscriber on average 7EUR to watch while roaming in Europe.

“Controlling the risk for bill shock by tightening the connection
between CSPs and subscribers is a win-win for everyone,” said Dave
Caputo, CEO, Sandvine.  “Mobile operators gain the loyalty of their
subscribers and new revenue opportunities through tiered services and
subscribers gain personalized tiers and roaming capabilities without
the risk of unknown charges.”

As demonstrated at O2 UK (April 2011), a Telefonica subsidiary, Sandvine’s Usage Management product monitors subscriber roaming usage in real-time and proactively
keeps subscribers informed of their usage through automated messages
that notify subscribers when they are nearing and surpassing their data
limit. The European Union was among the first regions to introduce bill
shock notification regulations, back in 2007 and implementation
occurred over several years.

Regulations aimed at mitigating bill shock have surfaced in Latin
American, as the GSMA recently launched a roaming transparency initiative.  The initiative is supported by operator groups including América
Móvil, Antel, Entel Chile, Millicom, Oi, Orange, Telecom Italia and
Telefónica. Just in time for World Cup 2014.

For more information on Sandvine’s subscriber communications, bill shock
notifications and Usage Management products, visit Mobile World Congress booth 5B73 from February 25-28.

ABOUT SANDVINE
Sandvine’s network policy control solutions add intelligence to fixed,
mobile and converged communications service provider networks to enable
services that can increase revenue and reduce network costs. Powered by
Sandvine’s Policy Engine and SandScript policy language, Sandvine’s
networking equipment performs end-to-end policy control functions
including traffic classification, and policy decision and enforcement
across the data, control and business planes.  Sandvine’s products
provide actionable business insight, the ability to deploy new
subscriber services and tools to optimize traffic while enhancing
subscriber Internet quality of experience.

Sandvine’s network policy control solutions are deployed in more than
200 networks in over 85 countries, serving hundreds of millions of data
subscribers worldwide, www.sandvine.com

FORWARD-LOOKING STATEMENTS
Certain statements in this release which are not historical facts
constitute forward-looking statements or forward-looking information
within the meaning of applicable securities laws (“forward-looking
statements”) and are made pursuant to the “safe harbour” provisions of
such laws. Statements related to the scope of deployment of Sandvine’s
products by a specific customer, the potential revenue opportunity with
any particular customer or in any market segment, the benefit’s of
Sandvine’s products and services to be realized by customers,
Sandvine’s market position, future opportunities, product development
plans and demand for Sandvine’s products and services are forward
looking statements, as are any statements relating to future events,
conditions or circumstances. Readers are cautioned not to place undue
reliance upon any such forward-looking statements. Such forward-looking
statements involve both known and unknown risks and uncertainties that
may cause the actual results, performance or achievements of Sandvine
to differ materially from the results, performance, achievements or
developments expressed or implied by such forward-looking statements.  
These risks and uncertainties include, without limitation, changes in
internal deployment strategies or plans by specific customers; the
growth of broadband internet usage and levels of capital spending on
broadband network management systems; the timing of orders and
manufacturing lead times; changes in customer order patterns or
customer mix; insufficient, excess or obsolete inventory; increased
competition in the broadband network equipment industry; dependence on
the timely development and market acceptance of new product offerings
and standards; rapid technological and market change; manufacturing and
sourcing risks including dependence on key suppliers and key
technologies; dependence upon indirect channel sales and resellers; 
factors such as business and economic conditions and growth trends in
the broadband network equipment industry and in various geographic
regions; global economic conditions and uncertainties in the
geopolitical environment including the impact of regulation related to
the internet and the delivery of internet services. Forward-looking
statements are based on management’s current plans, estimates,
projections, beliefs and opinions, and Sandvine does not undertake any
obligation to update forward-looking statements should assumptions
related to these plans, estimates, projections, beliefs and opinions
change. 

SOURCE Sandvine Incorporated


Source: PR Newswire