Destiny Media to Launch Commercial Trials of Disruptive Streaming Video Technology
New Secure Streaming Video Format Plays on Computers, Smart Phones,
Tablets, Internet TV’s and E-book Readers Without Player Plug-ins,
Transcoding or Content Delivery Networks
VANCOUVER, Feb. 27, 2013 /PRNewswire/ – Destiny Media Technologies (TSXV: DSY)
(OTCQX: DSNY) is pleased to announce that, beginning next week, the
company will be offering Clipstream® for sale to the market research
industry as the first customer vertical. Unlike other solutions such
as Flash, WebM and H.264 which have limited security, Clipstream® will
enable customers to watermark and lock content to authorized URL’s and
restrict playback to authorized viewers. This will enable them to
offer video questionnaires to test market movie trailers, commercials
and new products without fear those videos will appear on the Internet
after the videos are removed.
Comments company CEO, Steve Vestergaard, “As we prepare to launch to
other customer types, we felt it was important to begin paid trials
with transient content and high profile customers first, so that we can
address issues and build out case studies and testimonials for wider
adoption. Market research companies are expected to resell the
technology to their Fortune 500 customers for use in secure video
Self serve desktop and server based encoder software, support for ad
delivery networks, a credit based e-commerce system and marketing
materials are all under development. The company expects to roll out
commercial offerings to other customer verticals in Q3.
As part of the launch, the company has updated the demo showcase
originally announced on December 3, 2012 with improved technology. By
using more effective proprietary compression algorithms, average
quality and frame rates have risen significantly from the previous
version, even though bandwidth requirements have fallen by two thirds.
This bandwidth reduction was necessary for the widest possible audience
to have a high quality experience and to be competitive with existing
solutions. The updated examples are available at http://www.clipstream.com.
Videos encoded in the new Clipstream® format will play on most browsers,
so there is no need to transcode or host multiple formats. Because it
is served by a web server rather than a proprietary streaming server,
it will cache, saving up to 99% on bandwidth and infrastructure costs.
With no players to download or install and native support from all
modern browsers, Clipstream® encoded content will have the highest play
rate (35% higher than H.264, the next most common format across
computers and devices). Unlike other HTML 5 solutions, Clipstream®
content can easily be secured from unauthorized viewing or duplication
to unauthorized domains. Finally, videos encoded in our format will
have the greatest longevity as future browser standards will ensure
play back in browsers that haven’t even been developed yet.
The proprietary Clipstream® technology is protected by seven pending US
patents claiming priority to August 2011 and international PCT filings.
About Destiny Media Technologies, Inc.
The recording industry uses Destiny’s Play MPE® secure distribution
service to deliver their pre-release music to radio, online retail,
DJ’s, sports stadiums, journalists and VIP’s. Destiny’s Clipstream®
instant play streaming reaches all modern browsers across computers and
devices without player plugins or streaming software. Patents and
pending patents include techniques for watermarking, peer to peer
locking and cross platform playerless streaming video.
SOURCE Destiny Media Technologies, Inc.