PartnerPath’s 7th Annual State of Partnering Study, ’10 Paths to Elevate Partner Impact in 2013,’ Provides Comprehensive View on Establishing Effective Partner Models
Leading partnering services firm teams with global IT solutions distribution leader Avnet Technology Solutions, Americas to develop latest channel study
MOUNTAIN VIEW, Calif., Feb. 28, 2013 /PRNewswire/ — PartnerPath, a leading partnering services firm dedicated to helping companies elevate the impact of partnering, today announced the release of the newest exclusive channel research from its 7(th) Annual State of Partnering Study titled “10 Paths to Elevate Partner Impact in 2013.” Partnering with global IT solutions distribution leader Avnet Technology Solutions, PartnerPath queried 80 vendors and 100 solution providers worldwide to gain a comprehensive look at everything from market development funds (MDF) spending trends and how partner account managers work, to attitudes about cloud models and the return on investment (ROI) of distribution.
“This study sets the standard for identifying trends in the channel so it makes perfect sense for Avnet to support PartnerPath for a second consecutive year on their State of Partnering Study,” said Tim FitzGerald, vice president of Avnet Cloud Solutions, Avnet Technology Solutions, Americas. “The alignment between the solution providers and suppliers regarding the importance of extending enablement past core technology training and certification into business transformation acumen, sales skills development, vertical specializations and cloud solutions is spot on–and exactly what Avnet has been doing for years.”
While piecing together the partnering and alliance landscape of 2013, the study analysis reflects priorities in three key partnering areas: cloud, channel economics and channel enablement. Within these focus areas, 10 action items surfaced for vendor consideration regarding the impact of partnering in their organizations in 2013.
“We enjoy the viewpoint that PartnerPath provides with the annual state of partnering study,” commented Philip Mickey, head of Content Strategy and Development at Marketstar, “and this year really stands out, especially with cloud enablement being such a top priority.”
PartnerPath hopes the study will enable vendors to assess their current channel strategy and determine priorities for the year. Another goal of the study is to pinpoint alignment, or lack thereof, between vendors and their channel and alliance partners, and to generate discussion on how these relationships can thrive.
The 10 Paths to Elevate Partner Impact in 2013 is currently available without cost at http://bit.ly/12qws19.
About Avnet Technology Solutions
As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. The group serves customers and suppliers in the Americas, Asia Pacific, and Europe, Middle East and Africa. It generated US $10.8 billion in annual revenue for fiscal year 2012. Avnet Technology Solutions is an operating group of Avnet, Inc. For more information, visit www.avnet.com.
Established in 1997, PartnerPath, LLC, (Mountain View, CA) elevates the impact of partnering by designing, implementing and automating effective partner models. PartnerPath’s clients entrust them to formulate growth strategies, build route-to-market models, perform competitive benchmarks, design partner programs, facilitate partner advisory councils, and provide temporary experts for project management and program execution. For clients looking to optimize their partner relationships and improve organizational efficiencies, PartnerPath offers a modular partner management automation system. For more details visit us at www.partner-path.com.
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