Indiegogo Selects Adyen’s Global Payments Platform To Support Its International Growth
World’s Largest Global Crowdfunding Platform Adds Support For Local Currencies And Other Preferred Payment Methods Throughout Europe And Canada
BOSTON, March 4, 2013 /PRNewswire/ — Adyen, the global payments solutions company, today announced that Indiegogo, the largest global crowdfunding platform, has selected Adyen to provide online payments processing for Indiegogo’s international customers starting with Europe and Canada. Since launching new currencies, languages and localized experiences in December, Indiegogo has seen a 20% increase in international activity on its platform, creating the need for a global payments solution that facilitates and localizes transactions across many countries.
With more than 100,000 funded campaigns around the world, including an average of 7,000 active campaigns at any given time, Indiegogo collects and distributes millions of dollars in contributions via its platform each week. Adyen’s global payments platform will enable Indiegogo to collect campaign contributions in local currencies through Europe and Canada, and route transactions through its network of more than 80 global banks and processing partners to minimize foreign exchange and other transaction fees.
In addition to processing European and Canadian credit card payments, Adyen will provide support for a number of preferred local payment methods throughout Europe, including Maestro (UK), Carte Bleue (France), Sofortuberweisung (Germany, Austria), Giropay (Germany), iDeal (Netherlands), TrustPay (multiple countries throughout Eastern Europe), and bank transfer payments throughout Europe. Adyen will continue to add new local payment methods for Indiegogo in other geographies in the coming months.
“Indiegogo channels funds to tens of thousands of campaigns around the world, so anything we can do to make it easier for our customers to give and receive contributions in their native currencies and languages is a big priority,” said Danae Ringelmann, Indiegogo co-founder. “Adyen’s global reach, broad service offerings, in-market payments expertise and industry leading fraud protection tools, make them a perfect partner to support our strategic international growth plans.”
In 2012, Adyen processed more than $10 billion in payments transactions worldwide, including a 300% increase in mobile transactions. The company processes online, mobile and point-of-sale payments for nearly 3,000 international merchants. It supports 187 currencies and 218 preferred local payment methods used on six continents, which gives consumers more payment options and helps merchants increase sales conversions. Adyen has seen merchant conversion rates improve an average of 35% by offering local payment methods and currencies.
“Adyen’s payment solutions help thousands of online merchants like Indiegogo expand their international operations, grow their customer base and tap into the global e-commerce marketplace,” said Peter Caparso, president of Adyen North America. “With campaigns and contributions already coming to Indiegogo from all four corners of the world, we look forward to supporting them with global payment solutions that enhance their localization efforts.”
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo
Headquartered in Amsterdam, with offices in Boston, San Francisco, London, Paris, Stockholm, Sao Paolo and Singapore, Adyen is a leading, multichannel payment company. Adyen provides a fully outsourced payment solution, built on over 15 years of industry experience, which enables merchants accept payments from anywhere in the world. Adyen supports all relevant sales channels, including online, mobile and Point-of-Sale (POS), and can process more than 200 different payment methods, 187 transaction currencies and 14 settlement currencies used across six continents. The Adyen solution is highly scalable and can be completely customized to meet any merchant requirement. Adyen works with many global customers including SoundCloud, Getty Images, Benetton, KLM, PopCap Games, Greenpeace, and Vodafone. For further information, please visit www.adyen.com.
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