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The Scientific American Open Innovation Pavilion Launches with Innovation Challenges for Science and Technology Enthusiasts

March 4, 2013

NEW YORK, March 4, 2013 /PRNewswire/ –

Today marks the launch of the Scientific American Open Innovation Pavilion, jointly
hosted on http://www.innocentive.com/pavilion/scientific-american and
http://www.scientificamerican.com/openinnovation. The online hub to foster scientific
collaboration and open innovation is the result of a partnership between InnoCentive,
Inc., the global leader in open innovation, crowdsourcing, and prize competitions, and
Scientific American, the leading authoritative publication for science in the general
media.

The Scientific American Open Innovation Pavilion launches with four Challenges
selected to appeal to problem solvers unique to both the InnoCentive and Scientific
American audiences:

        - Algorithm for Matching Latent Fingerprints:

https://www.innocentive.com/ar/challenge/9932941

        - Design of Student-centric Websites for Open-Enrollment Colleges and
          Institutions: https://www.innocentive.com/ar/challenge/9933168
        - Breakthrough Health Tech Modifications - Consumer Technology that Improves
          Health: https://www.innocentive.com/ar/challenge/9933294
        - Support Plate Replacement for Humanitarian Air Drops:

https://www.innocentive.com/ar/challenge/9932740

Commercial organizations, government agencies, and non-profits (known as ‘Seekers’)
are able to post ‘Challenges’ on the Scientific American Open Innovation Pavilion. These
‘Challenges’ are well-articulated descriptions of scientific and technical problems that
require innovative solutions. The Scientific American Open Innovation Pavilion provides
these ‘Seekers’ with unprecedented access to a global pool of problem solvers, including
InnoCentive’s existing 285,000-person-strong solver network and Scientific American’s
audience of five million monthly visitors to ScientificAmerican.com.

“We are truly thrilled to see the fruits of our joint collaboration to bring the
Scientific American Open Innovation Pavilion to life,” said Jen-Ling Liu, InnoCentive’s
Vice President of Strategic Alliances. “We are equally delighted by our expanded
relationship with Nature Publishing Group, and by the exciting opportunities for solving
important challenges facing our world that the new Pavilion will provide to both Seekers
and Solvers alike.”

“NPG is pleased to expand its relationship with InnoCentive,” said Steven Inchcoombe,
Managing Director, Nature Publishing Group. “InnoCentive is well placed to help
organizations partner with the scientific community to solve problems. The Scientific
American Open Innovation Pavilion will allow these organizations to reach millions of new
problem solvers who are science and technology enthusiasts.”

“We are excited to offer our readers opportunities to challenge themselves by
presenting them real problems to solve,” said Mariette DiChristina, Editor in Chief of
Scientific American.

The Scientific American Open Innovation pavilion marks the growth of InnoCentive’s
collaboration with Nature Publishing Group (NPG), Scientific American’s parent
organization. In June 2009, InnoCentive and NPG launched the nature.com Open Innovation
Pavilion, which is hosted on InnoCentive.com
[https://www.innocentive.com/ar/challenge/browse?pavilionName=Nature&pavilionId=7&source=pavilion ]
and nature.com, http://www.nature.com/openinnovation.

The Scientific American Open Innovation Pavilion is one of several Scientific American
initiatives that center around solving real life science challenges. Since May 2011, the
magazine has actively promoted citizen science projects at
http://www.scientificamerican.com/citizen-science. In 2012, Scientific American
launched the Science in Action Award, powered by the Google Science Fair, which recognizes
a project by young scientists that addresses a social, environmental or health issue to
make a practical difference in the lives of a community.

About Scientific American

Scientific American is at the heart of Nature Publishing Group’s consumer media
division, meeting the needs of the general public. Founded in 1845, Scientific American is
the oldest continuously published magazine in the U.S. and the leading authoritative
publication for science in the general media. Together with scientificamerican.com and 14
local language editions around the world it reaches more than 5 million consumers and
scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in
Germany. Scientific American won a 2011 National Magazine Award for General Excellence.
For more information, please visit http://www.scientificamerican.com.

About InnoCentive

InnoCentive is the global leader in crowdsourcing innovation problems to the world’s
smartest people who compete to provide ideas and solutions to important business, social,
policy, scientific, and technical challenges. Our global network of millions of problem
solvers, proven challenge methodology, and cloud-based technology combine to help our
clients transform their economics of innovation through rapid solution delivery and the
development of sustainable open innovation programs. For more than a decade, leading
organizations such as AARP Foundation, Air Force Research Labs, Booz Allen Hamilton,
Cleveland Clinic, Eli Lilly & Company, EMC Corporation, NASA, Nature Publishing Group,
Procter & Gamble, Scientific American, Syngenta, The Economist, Thomson Reuters, and the
U.S. EPA have partnered with InnoCentive to rapidly generate innovative new ideas and
solve problems faster, more cost effectively, and with less risk than ever before. For
more information, visit http://www.innocentive.com, email info@innocentive.com, or
call 1-855-CROWDNOW (U.S.) or +44(0)-207-935-0827 (International).

        CONTACT:
        Rachel Scheer (Corporate Public Relations)
        Nature Publishing Group
        r.scheer@us.nature.com
        T: +1-212-451-8569

SOURCE Nature Publishing Group and InnoCentive


Source: PR Newswire