Twitter Kills TweetDeck In Bid To Consolidate Social Media Power
March 5, 2013

Jostling For Social Media Dominance, Twitter Kills TweetDeck

Michael Harper for — Your Universe Online

Twitter is steadily making strides toward becoming the social network that just wants to be left alone. Ever since a passive-aggressive and corporate-speak heavy blog post last summer, the micro-blogging service has been slowly killing off third-party partners and features to drive users to their own apps. Yesterday, Twitter tightened their coils even further, killing one of their own apps for Android and iOS.

From 2009 to 2011, TweetDeck was a popular, third-party Twitter client from which users could access not only their Twitter accounts but their Facebook accounts, as well. In May 2011, Twitter bought TweetDeck for some $40 million in cash and stock options.

Changing the name to “TweetDeck by Twitter,” the social service continued to offer the app, but not without reminding everyone who was really in charge. In a blog post yesterday, Twitter announced they´re shutting down all mobile versions of TweetDeck come May and “doubling down” on a web app, claiming they´re only following where their power users have been heading for some time.

This change kills off the TweetDeck apps for Android and iPhone as well the Adobe AIR version. Soon after these apps become unavailable in their respective app stores, Twitter will deliver the coup de grâce, and users with these apps installed will no longer be able to access Twitter through the app.

Twitter claims they´re removing functionality for TweetDeck mobile users because the service uses the old APIs.

“Additionally, TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone rely on v1.0 of Twitter´s API, which we are retiring starting this month,” read a recent TweetDeck by Twitter blog.

“Leading up to that retirement, Twitter´s platform team will be performing occasional tests that will affect applications that rely on API v1.0. Over the next two months users of TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone may experience some outages with those apps before they are removed from their respective app stores in early May.”

Twitter is not killing the Mac and PC versions of TweetDeck, though they said an upcoming app for Google´s Chrome will be the first to receive new capabilities and features. To be fair, the columned layout of TweetDeck is more suited for desktop and tablet applications. These tablet applications will, of course, go the way of the buffalo along with the other mobile apps.

Twitter also very casually mentioned completely killing off one of TweetDeck´s most convenient features, Facebook integration. Many use TweetDeck to monitor their Facebook and Twitter accounts in one place, cross posting from one service to another.

It´s no secret Facebook and Twitter are going head-to-head to become the most used social networks. Shutting off Facebook integration seems to be Twitter´s way of consolidating their services by supporting only their own network.

This move only confirms Twitter is determined to become their own network all on their own, accepting help only from those they can control. Their recent limit on tokens (or number of users a client is allowed to serve) has already taken its toll on one popular Android client, Falcon Pro.

With the token limit reached, Falcon Pro is no longer able to sign up new users. The developer, Joaquim Vergès, said he wants to continue updating the app, so in order to keep it active in the app store, he´s priced it at an insane $132.13. Vergés asked Twitter to grant him more tokens, but his request was denied.