Netflix Kicks Off $100,000 Cloud Innovation Contest
March 15, 2013

Cloud Computing Contest Launched By Netflix

redOrbit Staff & Wire Reports - Your Universe Online

Netflix launched its Netflix Cloud Prize competition on Thursday, which will award $100,000 to developers that best improve the features, usability, quality, reliability and security of cloud computing.

The prize money will be spread equally among the best developers in 10 separate categories, and judged by a panel of renowned, independent technology pioneers such as Amazon CTO Werner Vogels, Netflix Cloud vice president Yury Izrailevsky, Thoughtworks chief scientist Martin Fowler and others.

"Cloud computing has become a hot topic recently, but the technology is still emerging," said Neil Hunt, chief product officer at Netflix.

"No doubt many of the key ideas that will take it to the next level have yet to be conceived, explored, and developed.”

“The Netflix Cloud Prize is designed to attract and focus the attention of the most innovative minds to create the advances that will take cloud to the next level,” he said.

Developers have from now until September 15th to submit their entries, and all submissions will be available freely to anyone.

In its announcement, Netflix referred to itself as a “cloud pioneer” that adopted the technology back in 2009. The company has since grown to more than 33 million members worldwide.

“Every piece of the Netflix experience that members see when browsing TV shows and movies to stream on any device is delivered from the cloud,” the company said.

The cloud also enables features such as advanced personalization, mobile capabilities, social features and bookmarks that remember a member´s place in a show or movie.

"We're laying railroad tracks for cloud adoption and usage," said Hunt.

"The Netflix Cloud Prize is designed to improve understanding of what it takes to build native applications for the cloud that take full advantage of the opportunities for scalable computing."

Winners of the contest will be announced in October, and invited to attend the Amazon Web Services Re:Invent conference in November to receive their prizes.

Additional details, including the prize categories and existing Netflix open source projects, can be viewed here.