John Shaw Joins ORSYP To Lead Global Marketing Organization
Brings Extensive Product Strategy and International Marketing Experience
PARIS and BOSTON, March 18, 2013 /PRNewswire/ — ORSYP, a leading provider of IT Operations Management solutions, today announced the appointment of John Shaw as the company’s Chief Marketing Officer. In his role Shaw will be responsible for managing ORSYP’s global positioning, branding, strategic product marketing, corporate communications and partner marketing. He joins the ORSYP Executive Committee and reports directly to Francois-Xavier Floren, ORSYP Chief Executive Officer.
“I am delighted to welcome John to ORSYP as our Chief Marketing Officer,” said Floren. “His appointment further strengthens our executive management team, bringing industry expertise in enterprise IT marketing and a wealth of global experience gained at leading technology companies. John will play a crucial role in helping us navigate a fast changing technology landscape, and bring to market innovative solutions that deliver measurable value and swift ROI.”
Shaw brings to ORSYP more than 25 years of experience building enterprise software and networking businesses. Most recently, as VBrick Systems’ Chief Operating Officer, he directed all marketing, engineering, manufacturing and support services, establishing the company as the worldwide market share leader in enterprise streaming video solutions. At Cisco Systems Shaw was a member of the leadership team which formulated and executed the company’s voice over IP strategy, representing one of Cisco’s fastest growing product segments. As VP of Marketing at Summa Four, Shaw helped define and position the company into a new programmable switching industry category, resulting in rapid growth and a successful public offering.
“I am excited to be joining ORSYP,” said Shaw. “With innovative technology, a rapidly expanding customer base and established global subsidiary network, ORSYP has an incredible foundation on which to build. I look forward to working as part of the ORSYP leadership team to maximize the company’s numerous growth opportunities.”
Shaw, who holds a B.A. in Economics from Bowdoin College and an M.B.A. from Harvard Business School, will be based in Boston, MA at ORSYP’s North American regional headquarters.
ORSYP is an IT Operations Management specialist that develops and markets innovative solutions that automate IT processes and optimize resource utilization. Based in Paris, with regional headquarters in Boston and Hong Kong, ORSYP has been chosen by over 1400 customers as their trusted partner for software and consulting services since 1986.