Last updated on April 23, 2014 at 21:24 EDT

TheMagicTouch Scoops Two Major Awards at Euro Trophex with OKI’s Industry-first White Dry Toner Printer

March 19, 2013

EGHAM, England, March 19, 2013 /PRNewswire/ –

OKI Europe’s ground-breaking C711WT print technology and TheMagicTouch
Image Transfer Media win ‘Best in New Technology’ and ‘Best in Image Transfer’ Trophies

OKI Europe and TheMagicTouch enjoyed major success at the latest Euro Trophex Show
held in Amsterdam, winning two trophies for the ground-breaking C711WT from OKI Europe,
the first colour LED printer with white toner added to the established CMY colour process.

http://photos.prnewswire.com/prnh/20121126/579563 )

http://photos.prnewswire.com/prnh/20130319/601704 )

The printer and its product applications via the upgraded TheMagicTouch Image Transfer
Media won the ‘Best in New Technology’ category and a two-layer printed ‘Tribute to Felix
Baumgartner’ plaque scooped the ‘Best in Image Transfer Product’ award.

TheMagicTouch is a global pioneer in digital image transfer processing and the
exciting new OKI Europe technology attracted huge numbers of visitors to TheMagicTouch’s
stand. They were able to see how this unique innovation in toner technology offers
unrivalled opacity, delivering a very high ‘white’ factor for applications ranging from
folders, mugs and binders to leather and polyurethane products, as well as garments and

Juergen Hagedorn, CEO at TheMagicTouch, comments: “For garment applications, OKI’s new
dry toner technology represents a major step forward in convenience. However, for
non-fabric applications such as trophy and award products it is the beginning of a totally
new era. The amazing C711WT printer will change image transfer applications forever. We
believe it is the completion of the circle.”

Harry Takahashi, managing director, OKI Europe, adds: “With our new LED printer, we
are set to substantially expand what until now has been a highly specialist, niche ‘white
printer’ market.

“Over many years, OKI has built much of its success on technology innovation. As our
partnership with TheMagicTouch demonstrates, with our new white toner products we have
once again created a major opportunity for end-customers to improve competitiveness, by
making the most of their ability to print a broader range of high quality materials

Euro Trophex, held every two years, is Europe’s largest and most prestigious trophy,
awards and personalisation event. It is the premier forum for the industry to see the
latest trends and developments, source new ideas and purchase equipment. The Euro Trophex
Awards, launched for the first time, is based on what the judges see demonstrated at the
show and recognises the best in new technologies in this dynamic and fast-developing

Notes to Editors:

About OKI Europe

OKI Europe is a division of OKI Data Corporation, a global business-to-business
organisation dedicated to creating professional in-house printed communications products,
applications and services which are designed to increase the efficiency of today’s and
tomorrow’s businesses.

The company is well-established as one of Europe’s leading printer brands, in terms of
value and units shipped. OKI Europe’s award winning, product portfolio comprises six
distinct segments: Colour and mono printers, multifunctional devices, which combine
printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix
printers, faxes and specialty printers for point-of-sales and manufacturing. Established
in 1990, today OKI Europe employs approximately 1,100 people in 21 production sites and
sales offices and is represented in 60 countries throughout the EMEA region.

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd.,
established in 1881 and Japan’s first telecommunications manufacturer.





Source: PR Newswire