Last updated on April 18, 2014 at 11:11 EDT

Radware and Level 3 Announce Key Findings on Page Speed of Europe’s Top 400 Retail Websites

March 19, 2013

New survey analyzing web performance across Europe reveals that 75% of Europe’s top 400 retail websites sites fail to meet the performance demands of online shoppers

MAHWAH, New Jersey and LONDON, March 19, 2013 /PRNewswire/ –

Radware [http://www.radware.com ](R) (NASDAQ: RDWR), a leading provider of web
performance, application delivery
[http://www.radware.com/Products/ApplicationDelivery/default.aspx ] and application
security [http://www.radware.com/Products/ApplicationNetworkSecurity/default.aspx ]
solutions for virtual and cloud data centers, and Level 3 Communications announced today
that 3 out of 4 of Europe’s top 400 retail websites take more than 3 seconds to load,
failing to meet online shoppers’ performance demands.

Numerous user experience studies have found that most online shoppers will abandon a
page after waiting 3 seconds for it to load. Slow pages have been linked to lower
conversion rates, revenues, and customer satisfaction. In one well-known study of 158
organizations, a 1-second delay in page load time resulted in 11% fewer page views, a 16%
decrease in customer satisfaction, and a 7% loss in conversions.

Radware released its latest findings today in a report – entitled “State of the Union:
European Ecommerce Page Speed and Web Performance” – in association with Level 3
Communications [http://www.level3.com ], a leading provider of Content Delivery Network
(CDN) services. This survey is believed to be the first web performance study of Europe’s
top 400 retail websites. The sites surveyed included those of major retailers from
Germany, the U.K. and France.

The survey’s key findings include:

– The median load time for first-time visitors was 7.04 seconds.

– 1 out of 4 sites took more than 10 seconds to load.

– 1 out of 3 pages contained 100+ resource requests. Page resources — including CSS,
JavaScript, and image files — are the content objects in every web page. Each of these
resources represents one server round trip that is needed to pull all the page’s resources
to the user’s browser. More server round trips typically equal longer page render times.

– 79% of sites did not use a content delivery network (CDN). CDNs cache page’s
resources closer to the relevant end users, allowing resources to make shorter round trips
and speed up rendering. Yet only 1 out of 5 of the leading online retailers currently uses
a CDN.

“These findings are a wake-up call for online retailers in Europe,” said Joshua Bixby,
vice president, application acceleration, Radware. “In today’s hyper-competitive retail
climate, site owners need to know that 7-second load times are simply much too slow, and
they need to realize that shoppers are not oblivious to the issue of page speed. When
fully three-quarters of sites are disappointing end users, that number can’t be ignored.”

“It is clear from this survey that online retailers need a fast, reliable and secure
global network infrastructure to deliver the best online shopping experience to
customers,” said James Heard, Level 3 regional president of EMEA. “Our global CDN services
can accelerate the delivery of rich, interactive and dynamic websites, allowing faster web
page rendering and better enabling our customers to gain more online conversions.”

Tests for the survey were conducted using WebPagetest.org – an open-source third-party
online tool that simulates page load times from the perspective of real users using real
browsers – in November and December of 2012. WebPagetest.org also measures a site’s
adoption of core performance best practices and identifies whether or not a site is using
a content delivery network to cache content closer to end users.

Download a free copy of the “State of the Union: European Ecommerce Page Speed and Web
Performance” at http://www.radware.com/stateoftheunion

About Radware

Radware [http://www.radware.com ] (NASDAQ: RDWR), is a global leader of application
delivery [http://www.radware.com/Products/ApplicationDelivery/default.aspx ] and
application security
[http://www.radware.com/Products/ApplicationNetworkSecurity/default.aspx ] solutions for
virtual and cloud data centers. Its award-winning solutions portfolio delivers resilience
for business-critical applications, IT efficiency, and enhanced business agility.
Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to
adapt to market challenges quickly, maintain business continuity and achieve improved
productivity while keeping costs down. For more information, please visit


About Level 3 Communications

Level 3 Communications, Inc. (NYSE: LVLT) provides local, national and global
communications services to enterprise, government and carrier customers. Level 3′s
comprehensive portfolio of secure, managed solutions includes fiber and infrastructure
solutions; IP-based voice and data communications; wide-area Ethernet services; video and
content distribution; data center and cloud-based solutions. Level 3 serves customers in
more than 450 markets in 55 countries over a global services platform anchored by owned
fiber networks on three continents and connected by extensive undersea facilities. Level 3
services are provided by subsidiaries of Level 3 Communications, Inc. For more
information, visit http://www.level3.com.

Forward-Looking Statement

Some statements made in this press release are forward-looking in nature and are based
on management’s current expectations or beliefs. These forward-looking statements are not
a guarantee of performance and are subject to a number of uncertainties and other factors,
many of which are outside Level 3′s control, which could cause actual events to differ
materially from those expressed or implied by the statements.

Important factors that could prevent Level 3 from achieving its stated goals include,
but are not limited to, the company’s ability to: successfully integrate the Global
Crossing acquisition or otherwise realize the anticipated benefits thereof; manage risks
associated with continued uncertainty in the global economy; maintain and increase traffic
on its network; develop and maintain effective business support systems; manage system and
network failures or disruptions; avert the breach of its network and computer system
security measures; develop new services that meet customer demands and generate acceptable
margins; defend intellectual property and proprietary rights; manage the future expansion
or adaptation of its network to remain competitive; manage continued or accelerated
decreases in market pricing for communications services; obtain capacity for its network
from other providers and interconnect its network with other networks on favorable terms;
attract and retain qualified management and other personnel; successfully integrate future
acquisitions; effectively manage political, legal, regulatory, foreign currency and other
risks it is exposed to due to its substantial international operations; mitigate its
exposure to contingent liabilities; and meet all of the terms and conditions of its debt
obligations. Additional information concerning these and other important factors can be
found within Level 3′s filings with the Securities and Exchange Commission. Statements in
this press release should be evaluated in light of these important factors. Level 3 is
under no obligation to, and expressly disclaims any such obligation to, update or alter
its forward-looking statements, whether as a result of new information, future events, or

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(c)2013 Radware, Ltd. All rights reserved. Radware and all other Radware product and
service names are registered trademarks or trademarks of Radware in the U.S. and other
countries. All other trademarks and names are property of their respective owners.


This press release may contain statements concerning Radware’s future prospects that
are “forward-looking statements” under the Private Securities Litigation Reform Act of
1995. Statements preceded by, followed by, or that otherwise include the words “believes”,
“expects”, “anticipates”, “intends”, “estimates”, “plans”, and similar expressions or
future or conditional verbs such as “will”, “should”, “would”, “may” and “could” are
generally forward-looking in nature and not historical facts. These statements are based
on current expectations and projections that involve a number of risks and uncertainties.
There can be no assurance that future results will be achieved, and actual results could
differ materially from forecasts and estimates.

These risks and uncertainties, as well as others, are discussed in greater detail in
Radware’s Annual Report on Form 20-F and Radware’s other filings with the Securities and
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website at http://www.sec.gov or may be obtained on Radware’s website at



        Corporate Media Relations:
        Brian T. Gallagher
        +1-201-785-3206 (office)
        +1-201-574-3840 (cell)

        Level 3 EMEA Media Contact:

        Beatrice Martin-Vignerte
        Director of External Communications, EMEA
        Tel: +44(0)330-060-7342
        Email: Beatrice.Martin-Vignerte@level3.com

SOURCE Radware Ltd

Source: PR Newswire