Seamless Wi-Fi Offload: A Huge Business Opportunity for Mobile Carriers
New White Papers Discuss the “Why” and “How” of Seamless Mobile Data Offload
STOCKHOLM, March 19, 2013 /PRNewswire/ –
Mobile carriers are struggling to cope with the surge in smartphone traffic while
facing increasingly fierce competition. According to Aptilo Networks
[http://www.aptilo.com ], the leading provider of mobile data offloading solutions,
seamless Wi-Fi offload [http://www.aptilo.com/mobile-data-offloading/wifi-offload-3g-4g ]
is the ideal remedy to both problems as carriers can offload 50% or more of their traffic
to Wi-Fi, and at the same time offer high-value, convenient new services to stand out in
The “why” and “how” of seamless Wi-Fi offload are presented in two new white papers
[http://www.aptilo.com/seamless-wi-fi-offload-white-paper ] from Aptilo. “Seamless Wi-Fi
Offload: A Business Opportunity Today” provides a top-level overview of the benefits of
mobile data offloading. It outlines the opportunities for mobile operators who invest in a
carrier-class Wi-Fi solution that delivers an exceptional user experience.
Providing that outstanding user experience can set a mobile operator apart from
competitors. Seamless Wi-Fi allows users to move from the 3G/LTE network to Wi-Fi without
any interaction whatsoever with their mobile devices – an invisible handoff.
The white paper “Seamless Wi-Fi Offload: From Vision to Reality” discusses the “how”
of Wi-Fi offload. It details the many options for Wi-Fi offload today as well as the
future developments and phases for offloading. The paper also discusses how seamless Wi-Fi
offload requires specific service management support as well as EAP-SIM authentication,
which maximizes security by authenticating users via the SIM card in their mobile device.
In this manner the Wi-Fi network becomes as secure as the mobile network.
“Seamless Wi-Fi is an enormous business opportunity for mobile operators because most
smartphones already support it. This is why seamless Wi-Fi will go mass market,” said
Claus Hetting, independent analyst and consultant and author of the white papers.
Wi-Fi is typically much less costly to build than cellular networks, and mobile
carriers can reduce investment in expensive frequencies requiring government licenses.
Additionally, they can grow their business by offering Wi-Fi services to the expanding
ecosystem of Wi-Fi enabled devices such as tablets, computers, gaming devices and more.
And there are billions of those in the market already, Hetting says.
“There’s no better way for mobile carriers to reduce costs while offering a service
that millions or perhaps billions of users really want. In many ways it’s a no-brainer,
and the technology is already here. Embracing Wi-Fi will reduce the risk of disruption,
which is a challenge that mobile carriers are facing now,” said Hetting.
“There’s been a significant shift in the wireless arena, in which users expect the
same data download speeds that they enjoy at home, but from anywhere, anytime, and this
has put a burden on mobile operators,” said Johan Terve, VP Marketing, Aptilo Networks.
“Seamless Wi-Fi offload not only alleviates this issue for mobile operators, but presents
a significant business opportunity for them to generate revenue and build customer
The white papers are available free on the Aptilo Website:
About Aptilo Networks
Aptilo Networks is a leading provider of systems to manage mobile data services for
Wi-Fi, WiMAX and 3G/LTE networks, including mobile data offloading. Aptilo’s carrier-class
solutions boast pre-integrated authentication, policy control and charging functions to
maximize functionality and fast-track deployments while minimizing impact on existing
systems. Aptilo’s solutions are currently in operation in more than 60 countries. For more
information, please visit http://www.aptilo.com
Media Contact: Hillary Call, Public Relations Manager Aptilo Networks AB c/o Call Communications P: +1-917-414-9262 email@example.com
SOURCE Aptilo Networks