Last updated on April 24, 2014 at 5:01 EDT

Discover What’s New at the Big Bang Information and Communications Technology Forum

March 21, 2013

Mitch Joel, Ethan Song (Frank & Oak), Vincent Guyaux and Failwatching
among the guest speakers at the 11th edition

MONTREAL, March 21, 2013 /CNW Telbec/ РThe Association qu̩b̩coise des technologies (AQT) is pleased to announce the 11th edition of the Big Bang, its
annual ICT marketing forum, which will welcome sales and marketing
executives of innovative SMEs, on May 15 and 16, 2013. In addition to a
series of distinguished speakers, this edition’s completely revamped
and brand new formula will focus on practical exercises and cleverly
orchestrated meetings between participants. To foster networking
quality, executives and sales and marketing managers are invited to a
private retreat at Château Bromont.

The new Big Bang formula, whose theme is “Dare, Experience, Shine!”,
proposes a practical, action-based approach to equip participants so
that, upon their return, they can take concrete action to promote their
products and services.

The new program enables executives to master a new set of beneficial and
avant-garde practices for the commercialization of innovation, and
fosters business development and commitment,”
commented Nicole Martel, Chief Executive Officer of AQT.

Self-reflections and corporate reflections–Some of the major lectures:

        --  Mitch Joel previews his new book CTRL ALT DEL:REBOOT. 5
            movements that will change business forever.
        --  The Best Product and Brand Failures in the World: Failwatching.
            Expert analysts identify losing strategies, useless risks and
            positioning errors.
        --  Business Synergy - Knowing Yourself Better Means Better Sales.
            In an interactive context using scientifically tested tools,
            Richard Durand helps participants assess their type of

Entrepreneurs reveal their winning practices:

        --  Secrets behind online branding, winning sales practices
            witnessed within Apple and internationally, as well as
            behind-the-scenes rebranding of a company, along with
            repositioning opportunities that are not to be missed.

A marketing case study directed by Professor Roy Toffoli, Director of
the IT Executive MBA Program, will be offered to all participants
interested in the implementation of marketing strategies.

Also, following a call for content, six workshops were selected for the
development and mastery of tools and processes:

        --  Telemarketing: 90 minutes to update your approach
        --  SaaS Pricing Strategies: 90 minutes to help you model your
        --  Sales Process:90 minutes to optimize your sales management
        --  Multi-Platform Marketing: 90 minutes to integrate different
            channels of communication
        --  Google Analytic:90 minutes on opportunities offered by Web
        --  Sales Reps, Talk to Your Buyers: 90 minutes to identify your
            sales champions

Revise your elevator pitch! AQT ambassadors will introduce you to potential partners you identified
using the very detailed participant’s guide or the dedicated LinkedIn group.

The new formula was a success… Word spread quickly and only 50 places
are available, with priority given to AQT members. Register today at www.lebigbang.net.

Event organizers would like to thank the Big Bang partners. Leadership
Partner: Allstream. Platinum Partner : IBM. Gold partners: Essor, Fond
de Solidarité des Travailleurs du Québec, K3, Legault Joly Thiffault,
Miller Thomson, VSM. Silver partner: iweb. Audiovisual partner: SONAV.
Media partner: LesAffaires. Thank you to the Ministère des Finances et de l’Économie du Québec.

The ICT (Information and Communications Technology) industry is driven
by nearly 2,000 SMEs that generate a collective $8 billion in revenue
and create more than 50 % of the 130,000 jobs in this field. As
industry pioneers, these companies dedicate one third of their
resources to research and innovation. With 70% of firms recognized for
overseas marketing, ICT SMEs contribute to Quebec’s outreach and

About the Quebec Technology Association (AQT) www.aqt.ca
The Quebec Technology Association promotes innovative SMEs in the ICT
industry by helping their CEOs and management teams reach business
development objectives. Now the largest ICT business network in Quebec,
the AQT, a non-profit, self-funded organization, provides its 500
member and affiliate companies with local and international networking
opportunities, as well as business comparison and improvement tools -
true building blocks of success!

To register : www.lebigbang.net
To join: LinkedIn Big Bang

SOURCE Quebec Technology Association (AQT)

Source: PR Newswire