Last updated on April 17, 2014 at 12:30 EDT

Fitbit One(TM) Wireless Activity and Sleep Tracker Now on Sale in the Middle East

March 25, 2013

DUBAI, March 25, 2013 /PRNewswire/ –

Updated iPhone and Android apps and dashboard go live for new product featuring
Bluetooth Smart functionality for instant activity updates on the go

Fitbit One(TM), the latest wireless activity and sleep tracker from Fitbit, is now on
sale, with a new updated dashboard and iPhone app also going live. The One syncs
automatically with Bluetooth Smart Ready devices, including the iPhone 4S, 5 and iPad 3,
for real-time progress updates.

http://photos.prnewswire.com/prnh/20130325/604999 )

Fitbit One(TM) makes it easier than ever to count steps taken, distance travelled and
calories burned and also measures stairs climbed and sleep quality. The One’s new Silent
Wake alarm gently vibrates when worn on the wrist to wake the person up without disturbing
their husband/wife. This can be scheduled online from a computer or via a mobile

New apps for iPhone and android devices have also been launched with the One(TM)
working with both Windows and Apple operating systems. Additionally, improved social and
motivational tools, which come as part of the free software from http://www.fitbit.com,
mean people can also connect with friends through Facebook and Twitter and compete on a
leaderboard that refreshes throughout the day.

The tracker syncs automatically to Fitbit’s new improved dashboard either through the
app or wirelessly and automatically via a computer for deeper insight, food management and
more information.

The small, sleek design fits comfortably in a pocket, bra or on a belt and is
available with two colour options: black and burgundy. Fitbit One(TM) is sweat, rain and
splash proof and has a brighter display for better reading in the day and at night. It
also features a built in clock and displays motivational messages that keep the user on
track to meet their goals.

The dashboard keeps people motivated to lead a healthier lifestyle by recording and
setting goals for activity, logging food and sharing and competing with friends though a
range of social messaging functions. Fitbit continues to integrate with other popular
apps, like Endomondo and MyFitnessPal.

Fitbit One(TM) costs AED 545 and is available in major retailers such as Jumbo
Electronics, Go Sports, Virgin Megastores, Beyond the Beach as well as all istyle stores.


“Fitbit One[TM] is our latest all day tracker that helps people achieve health and
fitness goals. With quality of sleep having such a key impact in our ability to keep fit
and healthy, we’ve added new functionality, from more detail displayed about your sleep
pattern, to the Silent Wake alarm to help you rise and shine.”

Gareth Jones, VP and European General Manager for Fitbit

“Of course the Bluetooth Smart compatibility also means that we can offer real time
motivation and updates. The One is designed for anyone not just sports enthusiasts, but
people who might be looking to lose weight, get fitter, or simply be a bit more healthy.
It is also designed to work across many platforms not tied to one particular operating

Gareth Jones, VP and European General Manager for Fitbit

About Fitbit

Founded in 2008 in San Francisco, CA, Fitbit is the market leader for wireless
activity trackers. Fitbit is dedicated to delivering simple, innovative health and fitness
products and services that engage people to lead healthier, more active lives by giving
them the tools to become more aware, more motivated and more fit every day. Fitbit is
funded by the Foundry Group, True Ventures, and SoftTech VC. For more information please
visit http://www.fitbit.com and connect with us on Facebook.com/Fitbitme or Twitter

        For further information
        Sam Armitage



SOURCE Fitbit One(TM)

Source: PR Newswire