Facebook Banking On Games
March 27, 2013

Facebook Paid Game Developers $2.8 Billion Last Year

redOrbit Staff & Wire Reports - Your Universe Online

Game developers earned $2.8 billion from Facebook last year, a 30 percent increase over the previous year, with more than 100 developers earning more than $1 million each, Facebook executives announced this week at the Game Developers Conference in San Francisco.

The company said it is working to make the social network a place for serious gamers, and that it now has more than 250 million people playing games each month.

"Anywhere in the games business we are investing heavily," said Facebook games partnerships director Sean Ryan according to CNET reporter Donna Tam.

Facebook said it has seen a 24 percent growth since March 2012 in the total number of people who pay to play games.

Some 20 percent of daily Facebook Web users now play games on the site, and about 200 games now have more than 1 million active users, the company said.

The social network revealed some additional figures, saying that 55 percent of the top 400 iOS apps are now integrated with Facebook, and that it drove 263 million clicks to Apple´s App Store and Google Play from its mobile News Feed last month.

The company introduced a new "games collection" for members´ profile pages, a new box in the "About" section that displays the games a member is playing and has "liked." Games will also have their own section in the new Timeline as well.

The company also said within the next few weeks it would begin rolling out the ability for developers to charge players´ in-game purchases using their local currencies.