Goldfish® Brand Introduces New “Goldfish My Way” E-Commerce Site
Snack fans across the nation can customize packages to celebrate everyday occasions
NORWALK, Conn., March 28, 2013 /PRNewswire/ — Providing a custom way to snack in an increasingly digital world, the Pepperidge Farm(®) Goldfish(®) brand is thrilled to announce the launch of www.GoldfishMyWay.com. This innovative e-commerce site brings one of America’s most popular snack crackers to the next level and allows consumers to create a truly customized snacking experience.
To coincide with the Goldfish brand’s 50(th) birthday, the new Goldfish My Way e-commerce site allows users to celebrate their own special occasions all year long. The site offers users an array of fun options to personalize Goldfish packages. Users can add their own photos and custom messages, and even pick their favorite Goldfish cracker colors to create special combinations.
With special themes rolling out to coincide with major holidays, consumers have many ways to enjoy a Goldfish My Way experience. Consumers can choose from a 4.5 ounce customized gift box, 1.0 ounce customized party favors, or single-serve themed party cups. The site, www.GoldfishMyWay.com, is easy to navigate, and the high-quality packages are guaranteed to spread smiles during holidays, birthday parties, school and sporting events and every occasion in between.
“We love spreading smiles through the iconic Goldfish brand,” said Jared Konstanty, Senior Vice President, General Manager Snacks. “It’s our pleasure to bring new ways for our fans to engage with the product and personalize the way they enjoy their favorite crackers, and we are so excited and honored to be part of people’s celebrations throughout the year.”
The Goldfish My Way e-commerce experience was developed in strategic partnership with True Action, who collaborated with its eBay Inc. partners, Magento, GSI Commerce and PayPal.
About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Sausalito(®) and Milano(®) cookies, Goldfish(®) and Baked Naturals(®) crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm(®) Swirl, Farmhouse and Whole Grain. The company added Ecce Panis(®) gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.
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SOURCE Pepperidge Farm