Last updated on April 23, 2014 at 1:22 EDT

Fotor Unveils a Comprehensive Photo Editor for Mac and Windows Computers Just as Google Announces Plans to kill off Snapseed for Desktop

April 2, 2013

SAN FRANCISCO, April 2, 2013 /PRNewswire/ — Photography software developer Everimaging announced today the release of Fotor comprehensive photo editing software for Mac and Windows desktop computers. The expansion of Fotor’s line of products supports their stated mission to be the best comprehensive, truly multi-platform photo editor for photo enthusiasts worldwide.

Fotor’s desktop software contains all the essential photo editing tools to adjust exposure, brightness, contrast, white balance, and saturation, sharpen/blur, add a vignette, or crop, straighten and rotate. Fotor also includes many noteworthy features, including 13 unique 1-tap enhance configurations, over 60 effects and 30 styles of frames, an advanced tilt-shift editor, conversion functionality for RAW files, full support for retina displays, built-in social network sharing capability, high-resolution file saving and more.

“Our customers let us know that they wanted the option to edit photos on bigger displays and utilize faster speeds than what their mobile devices would allow,” said Fotor’s CEO Dr. Tony Duan. “Fotor’s state-of-the-art photo processing engine for desktop utilizes a highly-integrated floating-point processing pipeline, enabling super-fast photo processing without loss of quality. We also optimized Fotor’s interface and workflow to make it easy for anyone to jump in and edit their photos without the steep learning curve that accompanies overly complex applications.”

With Fotor now available on virtually all platforms, including iPhone, iPod touch, and iPad (iOS 5.0 or later), Android phone, Windows phone 8, Windows RT and Web with Flash, plus Windows 7, Windows 8 and Mac desktop computers, the relative new-comer is well-positioned to be a serious contender in a competitive photo editing market space. Popular photo editor Snapseed, from the makers of Nik Software, previously claimed that they would, “continue to make Snapseed ubiquitous – available on virtually all major desktop and mobile platforms and more,” on their about page. To the dismay of many fans, however, Google’s acquisition of Snapseed was followed by their failure to deliver on this promise. Snapseed’s desktop editor has been officially discontinued and customers can no longer buy or obtain updates for Snapseed Desktop for Macintosh and Windows. Google’s official blog statement that, “we need to focus–otherwise we spread ourselves too thin and lack impact,” suggests that Snapseed’s priorities are shifting away from the demands of photographers.

“That’s where Fotor is different,” said Fotor’s PR manager Patricia Tietgens. “Besides delivering a world-class photo editor, photographers at every level can count on us remaining focused steadfast on their specific needs. Fotor is photo-enthusiast-centric. We are all about building high-quality, innovative solutions for every photo editing need and then empowering people to showcase the moments they capture in new and interesting ways. It’s truly an exciting time to be releasing Fotor’s desktop editor. We are thrilled to have the opportunity to gain the trust of any former Snapseed users who want to give us a try and experience Fotor first-hand.”

About Fotor

Fotor is revolutionizing photography for enthusiasts worldwide by making fun and easy-to-use photo editing software available on every platform. They strive to provide the highest quality tools in the most accessible manner and continue to pursue this goal with each new product and version release. Fotor for desktop is available now for Mac computers on the App Store and for PC computers on the Windows Store. Learn more and download Fotor at www.fotor.com.

SOURCE Everimaging Co., Ltd.

Source: PR Newswire