Speakerfile Strengthens Washington, DC Presence with Addition of Thought Leadership Strategist Pauline Weger
Accomplished marketing executive and writer joins as Advisory Board member, highlighting the importance of thought leadership in strategic marketing efforts
WASHINGTON, April 2, 2013 /PRNewswire-iReach/ — Speakerfile, the expert content marketing platform that allows organizations to feature their experts and thought leaders, announced today that Pauline Weger has joined as an advisor to the company. She is a noted expert in developing thought leadership marketing programs for executives and global organizations. Weger is the co-founder of Signature thinkers(TM), a boutique professional services firm headquartered in the Washington, DC area. Her recent Washington Post article, “Growth of professional services firm hinges on the visibility of experts,” sparked initial discussions with Speakerfile.
“Pauline Weger is the perfect addition to our advisory board, given our growth in key markets such as Washington D.C.,” said Speakerfile Founder and CEO, Peter Evans. “When I read Pauline’s article in the Washington Post and saw her background, I knew we absolutely needed to work with her. It’s a great example of how featuring thought leadership in the media has the power to increase market visibility and generate strategic connections. Pauline truly understands how thought leadership programs amplify an organization’s brand.”
Prior to founding Signature thinkers(TM), Weger was a firm director with Deloitte. During nearly ten years there, she held national and global marketing leadership roles. Her work included establishing new thought leadership programs that supported Deloitte’s sustained growth and market leader positioning through a number of economic cycles. Previously, Weger held marketing and public relations leadership roles with AT&T in Germany, American Management Systems and Noblestar. Pauline is a recent graduate of the Kauffman Foundation’s FastTrac(R) program, hosted by The Entrepreneur Center at the Northern Virginia Technology Council.
“Speakerfile has developed a powerful online solution to help organizations who want to drive more visibility and engagement through the ideas and insights of their experts. I’m delighted to be working with their team to build relationships here in the DC metro area and beyond,” said Weger.
Companies can’t afford to ignore thought leadership in 2013. Research firms such as Gartner, Patricia Seybold Group, and Forrester are weighing in on the clear benefits of developing expert-related content programs. Forrester analyst, Laura Ramos, in her article “Which Comes First: Content Marketing or Thought Leadership?” suggests it’s time for CMOs to get real about content marketing priorities and understand whether thought leadership should be one of them. Says Ramos, “There is an awful lot of tired old white papers and trumped up case studies masquerading as thought leadership.”
Speakerfile and Weger’s firm, Signature thinkers, are committed to being part of the solution by helping companies, associations, and nonprofits understand the value thought leadership can bring and how new platforms are creating more visibility for their experts. Working together, leaders and marketing professionals can respond to timely issues by leveraging relevant content and strategically adding new thinking that sparks discussions and impacts revenue.
Speakerfile is the first content marketing solution built for organizations to feature their experts and thought leaders. Our SaaS (software-as-a-service) platform delivers the content control, search engine optimization, lead generation tools, and analytics required for real-time marketing. We help companies and associations make their most valuable assets — their experts and thought leaders — more visible to create new sources of revenue and drive brand value. Speakerfile clients include Deloitte, Constant Contact, KPMG, Kelly Services, Lillibridge Healthcare, and the Word of Mouth Marketing Association (WOMMA.) For more information, visit Speakerfile.com or follow us on Facebook or Twitter @Speakerfile for frequent updates.
Pauline Weger is available at email@example.com and on Twitter @Visible_Expert.
Cara Posey, Speakerfile, 202-630-5270, firstname.lastname@example.org
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